Abstract
The term “business model” is associated with the “dot-com” firms and its exponential growth in late 90s, but in contemporary economics it is a transversal matter to any organization according to Osterwalder et al. (2004). There are many definitions of business model, but there is a common point in all of them: a business model is created to represent a certain service or product in order to create value to stakeholders and to be purchased by a company’s customers. The aim of the paper is to define the theoretical way for building a successful business model, which can be useful for a passenger transport company. As a result of theoretical research the authors developed recommendations for building a prototype of business model for a company, which is operating in transport industry.
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Acknowledgements
This work has been supported by the ALLIANCE project (http://alliance-project.eu/) and has been funded within the European Commission’s H2020 Programme under con-tract number 692426. This paper expresses the opinions of the authors and not necessarily those of the European Commission. The European Commission is not liable for any use that may be made of the information contained in this paper.
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Kuzmina-Merlino, I., Skorobogatova, O. (2019). Theoretical View on the Designing of Prototype of Business Model for a Transport Company. In: Nathanail, E., Karakikes, I. (eds) Data Analytics: Paving the Way to Sustainable Urban Mobility. CSUM 2018. Advances in Intelligent Systems and Computing, vol 879. Springer, Cham. https://doi.org/10.1007/978-3-030-02305-8_59
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