Abstract
For the first time in Spain, Madrid will publish tomorrow a prediction of the outcome of the municipal elections in the capital. Two hundred people are working [on this project] for our readers. (Madrid, 18 November 1966, p. 3)
On 16 November 1966 the daily Madrid, an evening paper which then headed the journalistic opposition to the authoritarian regime of General Franco,1 published an editorial which posed the question of the possibility of carrying out pre-election surveys in Spain: ‘Will it be possible to conduct these polls among us, to serve the public and the politicians and to ascertain their opinions?’2
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Notes
Juan A. Giner, ‘Journalists, mass media, and public opinion in Spain, 1938–1978’, paper presented before the conference on ‘Political Culture and Communications: The Iberian Peninsula in Transition’, Columbia University, New York, 23–25 October 1978.
J. F. Coverdale, The Political Transformation of Spain after Franco (New York: Praeger, 1979).
F. G. Ledesma, I. Grases, F. Pujol and A. Villafané, Las elecciones del cambio (Barcelona: Plaza & Janés, 1977).
G. H. Gallup, The Gallup Poll: Public Opinion 1935–1971 (New York: Random House, 1972).
M. Fernández Areal, La libertad de prensa en España, 1938–1971 (Madrid: EDICUSA, 1971).
M. Fernández Areal, La ley de prensa a debate (Barcelona: Plaza & Janés, 1971) p. 88.
Juan A. Giner, ‘La regulación ética y jurídica de las encuestas de opinión pública’, unpublished doctoral thesis, University of Navarra, Pamplona, 1978, vol. I, p. 295.
In 1942, after the lengthy negotiations and signing of the Atlantic Charter, 60 per cent of the American people did not know of its existence and 95 per cent were not able to recall any of the Charter’s provisions. In 1945 four out of every ten Americans did not know what type of government ruled in the Soviet Union: S. E. Asch, Psicología social (Buenos Aires: Eudeba, 1964, 2nd edn), pp. 545–6.
Several years later, according to a survey by the IOP in Spain, 42 per cent of the inhabitants of Madrid did not know the name of the mayor: L. Gónzález Seara, Opinión pública y communicatión de masas (Barcelona: Ariel, 1968) p. 74.
G. Arias Salgado, Político española de la informatión (Madrid: Editora Nacional, 1958), vol. 2, pp. 86–7.
R. Fernández Chillón, ‘Servicio de Auscultatión’ (confidential typewritten report) Madrid, 13 February 1961, p. 1.
Hudson Institute Europe, El Resurgir económico de España (Madrid, 1975).
A. de Miguel, Manual de estructura social de España (Madrid: Tecnos, 1974) p. 305.
P. Creuheras Terán, Tablas estadísticas para el análisis del mercado (Barcelona: Agrupación Nacional de Estadisticos, 1963) p. 9.
Ministerio de Informatión y Turismo, ‘Actividades y perspectivas del Instituto de la Opinión Pública’, Madrid, 1971, p. 4, and
J. Díez Nicolás, Los españoles y la opinión pública (Madrid: Editora Nacional, 1976) pp. 9–17.
FOESSA, Il informe sociológico sobre la situatión social de España (Madrid, 1969) p. xi.
P. J. Ramirez, Así se ganaron las elecciones 1979 (Madrid: Prensa Española, 1979) p. 354. See also Juan A. Giner, ‘Sondeos de opinión y falsas encuestas: entre la manipulación y la propaganda’, Campaña, April 1979, pp. 24–5.
Juan A. Giner, ‘? Es peligroso el público para los sondeos de opinión?’, paper presented before the I Annual Conference of the AEDEMO, Madrid, 20–3 May 1980.
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© 1983 Robert M. Worcester
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Giner, J.A. (1983). Political Opinion Polling in Spain. In: Worcester, R.M. (eds) Political Opinion Polling. Palgrave Macmillan, London. https://doi.org/10.1007/978-1-349-05744-3_10
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