Abstract
Mediation between buyers (service requester’s agents) and sellers (service provider’s agents) is one of the most difficult problems in real electronic markets. In this paper, we propose an economic approach to solving this problem combined with AI (Artificial Intelligence) concepts. Firstly, we enable provider agents to dynamically and autonomously advertise semantic descriptions of available services by proposing a new auction model based on Pay-Per-Click advertising auctions. We call it the Semantic Pay-Per-Click Agent (SPPCA) auction. Requester agents then use two-level filtration of the advertised services to efficiently discover eligible services. In the first level of filtration, a semantic-based mechanism for matchmaking between services requested by buyers and those advertised by sellers is applied. Services which pass the first level of filtration are then considered on the second level. Here information regarding the actual performance of service providers is considered in conjunction with the prices bid by service provider’s agents in the SPPCA auction. A final set of advertised services is then chosen and proposed to the buyer agent as an answer to its request.
An erratum to this chapter can be found at http://dx.doi.org/10.1007/11915034_125.
This is a preview of subscription content, log in via an institution to check access.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Preview
Unable to display preview. Download preview PDF.
References
Carlson, B.: The Digital Economy – What is New and What is Not? In: Structural Change and Economic Dynamics, vol. 15, pp. 245–264. Elsevier, Amsterdam (2004)
Wurman, P.R., Wellman, M.P., Walsch, W.E.: Specifying Rules for Electronic Auctions. AI Magazine, American Association for Artificial Intelligence 23(3), 15–24 (2002)
Podobnik, V., Jezic, G., Trzec, K.: An Agent-mediated Electronic Market of Semantic Web Services. In: Proc. of the AAMAS Workshop on Business Agents and the Semantic Web (BASeWEB), Hakodate, Japan, pp. 1–10 (2006)
Srinivasan, N., Paolucci, M., Sycara, K.: An Efficient Algorithm for OWL-S Based Semantic Search in UDDI. In: Proc. of the 1st Int. Workshop on Semantic Web Services and Web Process Composition (SWSWPC), San Diego, CA, USA, pp. 96–110 (2004)
Lim, W.S., Tang, C.S.: An Auction Model Arising from an Internet Search Service Provider. European Journal of Operational Research 172, 956–970 (2006)
Luan, X.: Adaptive Middle Agent for Service Matching in the Semantic Web – A Quantitive Approach. Thesis, University of Maryland Baltimore County (2004)
de Brujin, J., Fensel, D., Keller, U., Lara, R.: Using the Web Service Modeling Ontology to Enable Semantic E-business. Communications of the ACM 48(12), 43–47 (2005)
W3C Web service architecture: http://www.w3.org/TR/ws-arch/
Berners-Lee, T., Hendler, J., Lassila, O.: The Semantic Web. Scientific American 284(5), 34–43 (2001)
Singh, R., Iyer, L.S., Salam, A.F.: The Semantic E-business Vision. Communications of the ACM 48(12), 38–41 (2005)
Hendler, J.: Agents and the Semantic Web. IEEE Intelligent Systems 16(2), 30–37 (2001)
Podobnik, V.: Software Agents for Electronic Market. Thesis, University of Zagreb, Faculty of Electrical Engineering and Computing (in Croatian) (2006)
Bradshaw, J.M.: Software Agents. MIT Press, Cambridge (1997)
Tang, S.: Matching of Web Services Specifications using DAML-S Descriptions. Thesis, Technical University of Berlin (2004)
Sycara, K., Paolucci, M., Anolekar, A., Srinivasan, N.: Automated Discovery, Interaction and Composition of Semantic Web Services. Journal of Web Semantics 1(1) (2004)
Li, L., Horrock, I.: A Software Framework for Matchmaking Based on Semantic Web Technology. In: Proc. of the 12th Int. World Wide Web Conference (WWW), pp. 331–339. Budapest, Hungary (2003)
Colucci, S., Noia, T.D., Sciascio, E.D., Donini, F., Mongiello, M.: Concept Abduction and Contraction for Semantic-based Discovery of Matches and Negotiation Spaces in an E-marketplace. Electronic Commerce Research and Applications 4(3), 345–361 (2005)
Keller, U., Lara, R., Lausen, H., Polleres, A., Fensel, D.: Automatic Location of Services. In: Gómez-Pérez, A., Euzenat, J. (eds.) ESWC 2005. LNCS, vol. 3532, pp. 1–16. Springer, Heidelberg (2005)
Klusch, M., Fries, B., Sycara, K.: Automated Semantic Web Service Discovery with OWLS-MX. In: Proc. of the 5th Int. Joint Conference on Autonomous Agents and Multiagent Systems (AAMAS), Hakodate, Japan, pp. 915–922 (2006)
Kitts, B., LeBlanc, B.: Optimal Bidding on Keyword Auctions. Electronic Markets 14(3), 186–201 (2004)
Aggarwal, G., Goel, A., Motwani, R.: Truthful Auctions for Pricing Search Keywords. In: Proc. of the 7th ACM Conference on Electronic Commerce (EC), Ann Arbor, Michigan, USA (2006)
Author information
Authors and Affiliations
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2006 Springer-Verlag Berlin Heidelberg
About this paper
Cite this paper
Podobnik, V., Trzec, K., Jezic, G. (2006). An Auction-Based Semantic Service Discovery Model for E-Commerce Applications. In: Meersman, R., Tari, Z., Herrero, P. (eds) On the Move to Meaningful Internet Systems 2006: OTM 2006 Workshops. OTM 2006. Lecture Notes in Computer Science, vol 4277. Springer, Berlin, Heidelberg. https://doi.org/10.1007/11915034_32
Download citation
DOI: https://doi.org/10.1007/11915034_32
Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-540-48269-7
Online ISBN: 978-3-540-48272-7
eBook Packages: Computer ScienceComputer Science (R0)