About this series
The interdisciplinary approach of the series “Business Analytics” synergises the scientific disciplines of Ecommerce, business informatics, economics and mathematics. Based on the latest scientific methods, models and algorithms, the series integrates two juxtapositioned fields of research: scientific methodology and practically derived data in the discipline of strategic and operative business oriented questions. Within these disciplines, the series presents results of current research questions about data- and future-oriented themes as strategies, analytics and prediction. The findings of this series are highly relevant to all scientific fields in this area of research, academic institutions and companies that have an awareness of how data can drive business outcomes but want to better leverage data as a corporate asset for competitive advantage.