The series explores themes relating to how political organisations promote themselves and how citizens interpret and respond to their tactics. Politics is here defined broadly as any activities designed to have impact on public policy. Therefore the scope of the series covers campaigns conducted by parties and candidates for election to legislatures, pressure group campaigns, lobbying, and campaigns instigated by social and citizen movements. Campaigning is an important interface between organisations and citizens, they present opportunities to study the latest strategies and tactics of political marketing as well as their impact in engaging, involving and mobilising citizens.
6 Volumes from 2014 – 2018Browse All Volumes