Applied Marketing Science / Angewandte Marketingforschung

Book Series
There are 17 volumes in this series
Published 2005 - 2020

About this series

The book series ”Applied Marketing Science / Angewandte Marketingforschung“ is designated to the transfer of top-end scientific knowledge to interested practitioners. Books from this series are focused – but not limited – to the field of Marketing Channels, Retailing, Network Relationships, Sales Management, Brand Management, Consumer Marketing and Relationship Marketing / Management. The industrial focus lies primarily on the service industry, consumer goods industry and the textile / apparel industry. The issues in this series are either edited books or monographs. Books are either in German or English language; other languages are possible upon request. 

Book volumes published in the series ”Applied Marketing Science / Angewandte Marketingforschung“ will primarily be aimed at interested managers, academics and students of marketing. The works will not be written especially for teaching purposes. However, individual volumes may serve as material for marketing courses, upper-level MBA- or Ph.D.-courses in particular. 

Prof. Dr. Dieter Ahlert, Universität Münster, Deutschland

Prof. Dr. Christof Backhaus, Newcastle University, UK

Prof. Dr. Markus Blut, Newcastle University, UK

Prof. Dr. Christian Brock, Universität Rostock, Deutschland

Prof. Dr. Andreas Eggert, Universität Paderborn, Deutschland

Prof. Dr. Heiner Evanschitzky, Aston Business School, UK

Prof. Dr. Ina Garnefeld, Universität Wuppertal, Deutschland 

Dr. Josef Hesse, Münster, Deutschland 

Prof. Dr. Hartmut H. Holzmüller, Technische Universität Dortmund,


Prof. Dr. Gopalkrishnan R. Iyer, Florida Atlantic University, USA 

Prof. Dr. Lou Pelton, University of North Texas, USA

Prof. Dr. Jan Hendrik Schumann, Universität Passau, Deutschland

Prof. Dr. Arun Sharma, University of Miami, USA

Prof. Dr. Florian von Wangenheim, ETH Zürich, Schweiz

Prof. Dr. David M. Woisetschläger, Technische Universität Braunschweig, Deutschland

Prof. Dr. Nancy Wünderlich, Universität Paderborn, Deutschland