About this series
SERIES EDITOR: Mike Friedrichsen, Stuttgart Media University, Germany and Berlin University of Digital Sciences, Germany. ADVISORY EDITORS: Alan Albarran, University of North Texas, USA; Charles Brown, The University of Westminster, United Kingdom; Sylvia M. Chan-Olmstedt, University of Florida, USA; Min Hang, Tsinghua University, China; Matthias Karmasin, Alpen-Adria-University, Austria; Gregory Ferrell Lowe, University of Tampere, Finland; Robert Picard, University of Oxford, United Kingdom; Alfonso Sanchez-Taberno, Universidad de Navarra, Spain; Aldo Van Weezel, Universidad de lo Andes, Chile; Elena Vartanova, Moscow State University, Russia The media world is undergoing a fundamental transformation in which companies and users are shaping new digital business models. In this process of change, innovation in processes as well as a solid grasp of market developments, potentials and international standards of comparison are crucial. This book series aims to present new work in the field of media business with a focus on the development and implementation of digital innovation processes and business models, including methodological research, case studies and market analyses. The series welcomes advanced textbooks, monographs and contributed volumes for an academic and professional audience, preferably from an international and interdisciplinary perspective. Relevant topics include, but are not limited to, media economics, media management, media convergence, media innovation, media marketing, media production and digital communication processes. All manuscripts in the series are peer-reviewed.