Marketing and Smart Technologies

This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2023), held at Faculty of Economics and Management (FEM), Czech University of Life Sciences Prague (CZU), in partnership with University College Prague (UCP), in Prague, Czech Republic, between 30 November and 2 December 2023. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.

José Luís Reis received Ph.D. in Technologies and Information Systems from the University of Minho and is Professor with the title of specialist in Management and Administration by IPAM-Porto. He is Professor at University of Maia-ISMAI and ISCAP.IPP and Integrated Researcher in LIACC—Laboratory of Artificial Intelligence and Informatics at the University of Porto. He carries out activities in the area of training and information systems and technologies in various organizations, coordinating various national and international projects in the area of information management, applied marketing, and strategic regional planning. He is Author of scientific papers and articles in the fields of marketing automation, artificial intelligence, augmented and virtual reality, information systems modeling, multimedia, gamification, and data mining. He is Author and Co-author of several books, namely "Personalization in Marketing -Technologies and Information Systems", "Marketing in agri-food - fundamentals and case studies", "Gamification Model for SMEs", “Marketing and Smart Technologies”, and “Information Systems - Diagnostics and Prospectives”.

Marc K Peter is Professor of Digital Business and Head of the Competence Center Digital Transformation at the FHNW School of Business in Olten, Switzerland. He received his Doctorate from CSU Sydney, an Executive M.B.A. from UAS Bern/Babson College/PKU Beijing, and a Master of Marketing from the University of Basel. He is Fellow of both the British Computer Society and the Chartered Institute of Marketing. His research and teaching areas are digital transformation, digital business, digital marketing, and cybersecurity.

Luís Paulo Reis has B.Sc. (5 years-1993), M.Sc. (1995), and Ph.D. (2003) degrees in Electrotechnical Engineering (with specializations in Computer Science, Industrial Informatics, and Artificial Intelligence/Robotics). He is Associate Professor at the University of Porto in Portugal and Director of LIACC—Artificial Intelligence and Computer Science Laboratory. He is IEEE Senior Member, and he was President of the Portuguese Society for Robotics and Vice-President of the Portuguese Association for Artificial Intelligence. He is President of APPIA—Portuguese Association for Artificial Intelligence. He is also Co-director of LIACD—First Degree in Artificial Intelligence and Data Science. During the last 25 years, he has lectured courses, at the university, on Artificial Intelligence, Intelligent Robotics, Multi-agent Systems, Simulation and Modeling, Games and Interaction, Educational/Serious Games, and Computer Programming. He was Principal Investigator of more than 25 research projects in those areas. He won more than 60 scientific awards including winning more than 15 RoboCup international competitions and best papers at conferences such as ICEIS, Robotica, IEEE ICARSC, and ICAART. He supervised 22 Ph.D. and 150 M.Sc. theses to completion and is supervising 15 Ph.D. theses. He evaluated more than 50 projects and proposals for FP6, FP7, Horizon2020, FCT, and ANI. He was Plenary Speaker at several international conferences such as ICAART, ICINCO, LARS/SBR, WAF, IcSports, SYROCO, CLAWAR, WCQR, and ECIAIR. He organized more than 60 international scientific events, belonged to the Program Committee of more than 250 scientific events and edited more than 30 Springer volumes. He is Author of more than 400 publications in international conferences and journals (indexed at SCOPUS or ISI Web of Knowledge).

 Zorica Bogdanović, Ph.D., is Professor at the University of Belgrade Faculty of Organizational Sciences, Serbia. She teaches subjects in the areas of e-business and e-business technologies in B.Sc., M.Sc., and Ph.D. studies. Her professional and scientific interests include e-business, internet marketing, internet technologies, and Internet of Things. The results of her research have been published in many well-known international journals and conference proceedings. She is Member of IEEE and Secretary of IEEE Computer Chapter CO 16. She is Chair of the seminar of IEEE Computer Chapter CO 16, Chair of the summer school "E-business technologies", and Chair of the Center for the Internet of things at University of Belgrade Faculty of Organizational Sciences. She was Head of the Department of e-business at the Faculty of Organizational Sciences 2017-2021.