Overview
- This book will explore the multiple stakeholder audiences that internal marketing must address
- Readers will be able to understand research studies on ‘Internal Marketing
- The need for a strategic approach to planning and campaign management
Part of the book series: University of Tehran Science and Humanities Series (UTSHS)
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About this book
Keywords
- Internal Marketing
- Internal Customer-Centric Management
- Leadership
- Internal branding
- Employer Branding
Authors and Affiliations
About the authors
Pantea Foroudi (PhD, SFHEA, MSc (Honours), MA, BA (Honours)) is the business manager and solution architect at Foroudi Consultancy and is a member of the Marketing and Branding Department, Brunel Business School, London. Pantea has been working in the field of design, branding, and marketing since 1996, and she has experience as a creative innovator and practical problem-solver in visual identity, graphic design, and branding in different sectors. Her primary research interest has focused on consumer behaviour from a multidisciplinary approach based on two research streams: (i) corporate brand design and identity, and (ii) sustainable development goals (SDGs). Pantea has been published widely in international academic journals, such as the British Journal of Management, Journal of Business Research, European Journal of Marketing, International Journal of Hospitality Management, and others. She is the associate/senior editor of the International Journal of Hospitality Management, Journal of Business Research, International Journal of Hospitality Management, International Journal of Management Reviews, International Journal of Contemporary Hospitality Management, and European Journal of International Management (EJIM), among others.
Morteza Akbari is an Associate professor at the Faculty of Entrepreneurship, University of Tehran. He has published several papers on different aspects of entrepreneurship and technological entrepreneurship and innovation. His research interests are sharing behavior, consumer psychology, food marketing, open innovation, and technological entrepreneurship. His work has been published in various journals including the Journal of Business Research, Journal of Cleaner Production, Journal of Nursing Scholarship, Current Issues in Tourism, European Journal of International Management, European Journal of Innovation Management, Journal of Engineering and Technology Management, British Food Journal, Journal of Business and Industrial Marketing, Innovation, Research in Transportation Business & Management, Transportation Research Record, Journal of Agricultural Science and Technology, Int. J. Business Innovation and Research, Social Responsibility Journal, and Iranian Journal of Management Studies.
Bibliographic Information
Book Title: Internal Marketing: Issues and Perspectives for Internal Customer-Centric Management
Book Subtitle: Internal Marketing
Authors: Pantea Foroudi, Morteza Akbari
Series Title: University of Tehran Science and Humanities Series
Publisher: Springer Cham
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG 2024
Hardcover ISBN: 978-3-031-62966-2Due: 26 August 2024
Softcover ISBN: 978-3-031-62969-3Due: 26 August 2024
eBook ISBN: 978-3-031-62967-9Due: 26 August 2024
Series ISSN: 2367-1092
Series E-ISSN: 2367-1106
Edition Number: 1
Number of Pages: XX, 480
Number of Illustrations: 15 b/w illustrations, 5 illustrations in colour