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Ephemeral Media

Transitory Screen Culture from Television to YouTube


  • Original bookengaging key debates in the study of television and new media, breaking new ground in its focus on screen forms that are short in length, fleeting in the way they circulate, or that are potentially overlooked within academic study

  • Ephemeral Media widens and deepens the critical analysis of attempts by media practitioners to capture and manage audience attention. It examines the ephemeral media produced by cultural industries as they attempt to construct distinct brand identities in the marketplace

  • Examination ofhow the emerging digital media environment has created new opportunities for workers and users to produce ephemeral texts with their own trajectories

  • An incisive analysis of ephemeral media such as TV idents, interstitials, webisodes, web drama and online video, appealing to a general readership interested in accessible critiques of the media world in which we live

About this book

Ephemeral Media explores the practices, strategies and textual forms helping producers negotiate a fast-paced mediascape. Examining dynamics of brevity and evanescence in the television and new media environment, this book provides a new perspective on the transitory, and transitional, nature of screen culture in the early twenty-first century.


  • design
  • Digital Media
  • dynamics
  • environment
  • industry
  • media
  • mediascape
  • nature
  • New Media
  • Online
  • production
  • Promotion
  • research
  • television
  • video

Authors and Affiliations

  • United Kingdom

    Paul Grainge

About the author

PAUL GRAINGE is Associate Professor of Film and Television Studies at the University of Nottingham, UK. He is the author of Brand Hollywood: Selling Entertainment in a Global Media Age (2008), Monochrome Memories: Nostalgia and Style in Retro America (Praeger, 2002), the editor of Memory and Popular Film (2003) and co-author of Film Histories: An Introduction and Reader (2007). 

Bibliographic Information