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Palgrave Macmillan

Strategies for Asia Pacific: Beyond the Crisis

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  • © 1999
  • Latest edition


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About this book

This unique book stresses the importance of the Asia Pacific region in the context of the international strategies of the firm. It argues that the crisis in Asia - while being serious - is a temporary phenomenon only and that the need remains for Western firms to boost their position both in Asia and against Asian competition. This requires an increased understanding of Asian markets, Asian firms and Asian business cultures and logic. The authors advise Western firms to approach their operations in Asia strategically, both in terms of competing for customers and resources, as well as co-operating in joint ventures and alliances. They encourage managers to question many of their traditional Western business assumptions and to move towards a regional organisation and a more regional style of management.


  • Asia
  • business
  • competition
  • human resources
  • joint venture
  • management
  • Organisation
  • organization
  • rating
  • science and technology
  • stress


Reviews of the hardback edition:

'...this is an excellent one-volume survey of the commerce and business practices in the Far East.' - The European

'This is an important and thought-provoking book...this book deserves a wide-ranging, senior audience.' - Euro-Japanese, 1 April 1996

About the authors

Author Philippe Lasserre: Philippe is the author of various articles on strategy, business in Asia and joint ventures, as well as a number of books on strategy.

Bibliographic Information

  • Book Title: Strategies for Asia Pacific: Beyond the Crisis

  • Authors: Philippe Lasserre, Hellmut Schütte

  • Publisher: Palgrave Macmillan London

  • eBook Packages: Palgrave Business & Management Collection, Business and Management (R0)

  • Copyright Information: Philippe Lasserre and Hellmut Schütte 1999

  • Softcover ISBN: 978-0-333-73582-4Published: 18 June 1999

  • Edition Number: 1

  • Number of Pages: XVI, 323

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