Book 2014

Managing Digital Enterprise

Ten Essential Topics

Authors:

ISBN: 978-94-6239-093-5 (Print) 978-94-6239-094-2 (Online)

Table of contents (10 chapters)

  1. Front Matter

    Pages i-x

  2. No Access

    Chapter

    Pages 1-25

    Foundation of Digital Enterprise

  3. No Access

    Chapter

    Pages 27-49

    Technology Foundation and Talent Management for Digital Enterprise

  4. No Access

    Chapter

    Pages 51-75

    Digital Enterprise Strategy Planning and Implementation

  5. No Access

    Chapter

    Pages 77-95

    B2C Digital Enterprise: E-Tailing

  6. No Access

    Chapter

    Pages 97-118

    E-Services

  7. No Access

    Chapter

    Pages 119-129

    B2B Digital Enterprise and Supply Chain

  8. No Access

    Chapter

    Pages 131-143

    Digital Platforms

  9. No Access

    Chapter

    Pages 145-158

    Digital Marketing and Advertising

  10. No Access

    Chapter

    Pages 159-175

    Digital Payment Systems

  11. No Access

    Chapter

    Pages 177-199

    Mobile Enterprise