Managing Digital Enterprise

Ten Essential Topics

  • Jun Xu

Table of contents

  1. Front Matter
    Pages i-x
  2. Jun Xu
    Pages 97-118
  3. Jun Xu
    Pages 131-143
  4. Jun Xu
    Pages 145-158
  5. Jun Xu
    Pages 159-175
  6. Jun Xu
    Pages 177-199

About this book


This book describes the setup of digital enterprises and how to manage them, focusing primarily on the important knowledge and essential understanding of digital enterprise management required by managers and decision makers in organizations. It covers ten essential knowledge areas of this field:

• Foundation of Digital Enterprise

• Technology Foundation and Talent Management for Digital Enterprise

• Digital Enterprise Strategy Planning and Implementation

• B2C Digital Enterprise: E-tailing

• B2C Digital Enterprise: E-Services

• B2B Digital Enterprise and Supply Chain

• Digital Platforms

• Digital Marketing and Advertising

• Digital Payment Systems

• Mobile Enterprise

Overall, this text provides the reader with the basics to understand the rapid development of digitization, facilitated by the dramatic advancements in digital technologies, extensively connected networks, and wider adoption of computing devices (especially mobile devices), as more and more organizations are realizing the strategic importance of digitization (e.g., sustainable growth of the organization, competitive advantage development and enhancement) and are embarking on digital enterprise.


Critical Digital Enterprise Management Skills Essential Understanding of Digital Enterprise Managerial Knowledge of Digital Enterprise Managing Digital Enterprise Strategic Implications of Digital Enterprise

Authors and affiliations

  • Jun Xu
    • 1
  1. 1.Southern Cross University Southern Cross Business SchGold CoastAustralia

Bibliographic information

  • DOI
  • Copyright Information Atlantis Press and the authors 2014
  • Publisher Name Atlantis Press, Paris
  • eBook Packages Business and Economics
  • Print ISBN 978-94-6239-093-5
  • Online ISBN 978-94-6239-094-2
  • About this book