Green Marketing: A Case Study of the Sub-Industry in Turkey

  • Authors
  • Ayca┬áCan┬áKirgiz

Table of contents

  1. Front Matter
    Pages i-xvii
  2. Ayca Can Kirgiz
    Pages 1-22
  3. Ayca Can Kirgiz
    Pages 23-61
  4. Ayca Can Kirgiz
    Pages 62-90
  5. Ayca Can Kirgiz
    Pages 91-107
  6. Ayca Can Kirgiz
    Pages 108-141
  7. Back Matter
    Pages 142-153

About this book

Introduction

Green Marketing examines the concept of 'Green Marketing' using examples from Turkey and the rest of the world. The book examines Sa-ba Inc. as a case study which is among the pioneering enterprises in Turket's automative sub-industy and its green marketing strategies.

Keywords

Turkey Sa-ba Inc. Automotive Sub-Industry Marketing Environmental Economics consumer marketing Motive

Bibliographic information

  • DOI https://doi.org/10.1057/9781137535894
  • Copyright Information The Editor(s) (if applicable) and The Author(s) 2016
  • Publisher Name Palgrave Pivot, London
  • eBook Packages Business and Management
  • Print ISBN 978-1-349-71048-5
  • Online ISBN 978-1-137-53589-4
  • About this book