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Driving Demand

Transforming B2B Marketing to Meet the Needs of the Modern Buyer

  • Authors
  • CarlosĀ Hidalgo

Table of contents

  1. Front Matter
    Pages i-xvi
  2. Carlos Hidalgo
    Pages 1-15
  3. Carlos Hidalgo
    Pages 17-31
  4. Carlos Hidalgo
    Pages 33-46
  5. Carlos Hidalgo
    Pages 47-59
  6. Carlos Hidalgo
    Pages 61-74
  7. Carlos Hidalgo
    Pages 75-89
  8. Carlos Hidalgo
    Pages 91-104
  9. Carlos Hidalgo
    Pages 105-119
  10. Carlos Hidalgo
    Pages 121-132
  11. Carlos Hidalgo
    Pages 133-146
  12. Carlos Hidalgo
    Pages 147-160
  13. Carlos Hidalgo
    Pages 161-169
  14. Carlos Hidalgo
    Pages 171-182
  15. Carlos Hidalgo
    Pages 183-189
  16. Back Matter
    Pages 191-204

About this book

Introduction

Carlos Hidalgo provides a clear roadmap and framework on how B2B organizations can implement change management and transform their Demand Generation. Case studies and excerpts from B2B marketing practitioners and ANNUITAS clients who have transformed their organizations and how they accomplished this change are incorporated throughout the book.

Keywords

Demand generation marketing sales B2B brand business change management Content Marketing direct marketing interaction management organization organizations Sales social media strategy Twitter

Bibliographic information