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Contemporary Wine Marketing and Supply Chain Management

A Global Perspective

  • Authors
  • Daniel J. Flint
  • Paola Signori
  • Susan L. Golicic

Table of contents

  1. Front Matter
    Pages i-xix
  2. Daniel J. Flint, Paola Signori, Susan L. Golicic
    Pages 1-14
  3. Daniel J. Flint, Paola Signori, Susan L. Golicic
    Pages 15-30
  4. Daniel J. Flint, Paola Signori, Susan L. Golicic
    Pages 31-44
  5. Daniel J. Flint, Paola Signori, Susan L. Golicic
    Pages 45-62
  6. Daniel J. Flint, Paola Signori, Susan L. Golicic
    Pages 63-81
  7. Daniel J. Flint, Paola Signori, Susan L. Golicic
    Pages 83-95
  8. Daniel J. Flint, Paola Signori, Susan L. Golicic
    Pages 97-115
  9. Daniel J. Flint, Paola Signori, Susan L. Golicic
    Pages 117-129
  10. Daniel J. Flint, Paola Signori, Susan L. Golicic
    Pages 131-149
  11. Daniel J. Flint, Paola Signori, Susan L. Golicic
    Pages 151-165
  12. Daniel J. Flint, Paola Signori, Susan L. Golicic
    Pages 167-188
  13. Daniel J. Flint, Paola Signori, Susan L. Golicic
    Pages 189-208
  14. Daniel J. Flint, Paola Signori, Susan L. Golicic
    Pages 209-220
  15. Daniel J. Flint, Paola Signori, Susan L. Golicic
    Pages 221-229
  16. Daniel J. Flint, Paola Signori, Susan L. Golicic
    Pages 231-236
  17. Back Matter
    Pages 237-245

About this book

Introduction

Contemporary wine marketing practice is changing rapidly due to the intensity of industry competition, the emergence of numerous media options, and the dynamics of market segments. As new wineries emerge onto the global stage, both they and the entrenched firms must remain well-informed and leverage the latest marketing and sales approaches in order to succeed.

Contemporary Wine Marketing and Supply Chain Management intricately weaves academic knowledge, practical insights, and firsthand wisdom from wine executives around the world. Drawing on over 200 interviews and visits with winery owners, executives and managers in five countries, industry experts across marketing and supply chain management examine successful marketing frameworks as they apply to growers, wineries, distributors, and retailers. Combined with contemporary expertise in brand management, sales, research, social media, this book explores exciting and effective business practices and offers contemporary marketing ideas that will help wineries thrive.

Keywords

Wine marketing supply chain management International wine marketing wine industry research brand branding communication design innovation management market research organization supply chain sustainability

Bibliographic information

  • DOI https://doi.org/10.1057/9781137492432
  • Copyright Information The Editor(s) (if applicable) and The Author(s) 2016
  • Publisher Name Palgrave Macmillan, New York
  • eBook Packages Business and Management
  • Print ISBN 978-1-349-55711-0
  • Online ISBN 978-1-137-49243-2
  • Buy this book on publisher's site