Internet Marketing and Big Data Exploitation

  • Ian┬áChaston

Table of contents

  1. Front Matter
    Pages i-x
  2. Ian Chaston
    Pages 1-22
  3. Ian Chaston
    Pages 23-41
  4. Ian Chaston
    Pages 42-60
  5. Ian Chaston
    Pages 61-79
  6. Ian Chaston
    Pages 80-95
  7. Ian Chaston
    Pages 96-115
  8. Ian Chaston
    Pages 116-133
  9. Ian Chaston
    Pages 134-148
  10. Ian Chaston
    Pages 149-165
  11. Ian Chaston
    Pages 166-182
  12. Ian Chaston
    Pages 183-201
  13. Ian Chaston
    Pages 202-220
  14. Ian Chaston
    Pages 221-239
  15. Ian Chaston
    Pages 240-258
  16. Ian Chaston
    Pages 259-276
  17. Ian Chaston
    Pages E1-E1
  18. Back Matter
    Pages 277-286

About this book

Introduction

Understanding new strategic approaches is provided by examining how the online world is being exploited by organisations in sectors of a modern economy such retailing, healthcare and the public sector in terms of creating new forms of competitive advantage as a consequence of the advent of mobile technology and online social networks.

Authors and affiliations

  • Ian┬áChaston
    • 1
  1. 1.University of AucklandNew Zealand

Bibliographic information

  • DOI https://doi.org/10.1057/9781137488961
  • Copyright Information Palgrave Macmillan, a division of Macmillan Publishers Limited 2015
  • Publisher Name Palgrave Macmillan, London
  • eBook Packages Palgrave Business & Management Collection
  • Print ISBN 978-1-349-50414-5
  • Online ISBN 978-1-137-48896-1
  • About this book