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Why People (Don’t) BUY

The GO and STOP Signals

  • Amitav Chakravarti
  • Manoj Thomas

Table of contents

  1. Front Matter
    Pages i-xv
  2. Amitav Chakravarti, Manoj Thomas
    Pages 1-6
  3. Amitav Chakravarti, Manoj Thomas
    Pages 7-28
  4. Amitav Chakravarti, Manoj Thomas
    Pages 29-44
  5. Amitav Chakravarti, Manoj Thomas
    Pages 45-62
  6. Amitav Chakravarti, Manoj Thomas
    Pages 63-72
  7. Amitav Chakravarti, Manoj Thomas
    Pages 73-79
  8. Amitav Chakravarti, Manoj Thomas
    Pages 80-100
  9. Amitav Chakravarti, Manoj Thomas
    Pages 101-131
  10. Amitav Chakravarti, Manoj Thomas
    Pages 132-148
  11. Amitav Chakravarti, Manoj Thomas
    Pages 149-186
  12. Amitav Chakravarti, Manoj Thomas
    Pages 187-202
  13. Back Matter
    Pages 203-223

About this book

Introduction

Full of practical diagrams and maps, as well as international case studies, this book offers a unique and extensively-tested 'GO-STOP Signal Framework', which allows managers to better understand why consumers are not buying their products and what can be done to put this right.

Keywords

Audit consumer Promotion restaurant strategy

Authors and affiliations

  • Amitav Chakravarti
    • 1
  • Manoj Thomas
    • 2
  1. 1.London School of EconomicsUK
  2. 2.Cornell UniversityUSA

Bibliographic information