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  • © 2016

Brewing, Beer and Pubs

A Global Perspective

Palgrave Macmillan

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  • ISBN: 978-1-137-46618-1
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Table of contents (16 chapters)

  1. Front Matter

    Pages i-xix
  2. Introduction and Overview

    1. Introduction and Overview

      • Ignazio Cabras, David Higgins, David Preece
      Pages 1-11
  3. Globalization, Marketing and Trade in the Brewing Industry

    1. Front Matter

      Pages 13-13
    2. Interesting Times: Changes for Brewing

      • Charles W. Bamforth, Ignazio Cabras
      Pages 15-33
    3. Marketing and Globalization of the Brewing Industry

      • Erik Strøjer Madsen, Yanqing Wu
      Pages 34-53
    4. Path Dependency, Behavioral Lock-in and the International Market for Beer

      • Martin Stack, Myles Gartland, Tim Keane
      Pages 54-73
  4. Developments in Regional Brewing and Beer Markets

    1. Front Matter

      Pages 121-121
    2. The Lack of Market Integration in the Chinese Beer and Wine Markets: Evidence from Stationarity Test

      • Chi Keung Marco Lau, Zhibin Lin, David Boansi, Jie Kitt Ma
      Pages 123-144
    3. The History and Development of Brewing and the Beer Industry in Africa

      • Richard B. Nyuur, Pauline Sobiesuo
      Pages 145-161
    4. South of the Border: The Beer and Brewing Industry in South America

      • Luis Alfonso Rivera Mena, Katia Beatriz Villafán Vidales, José Odón García García
      Pages 162-181
    5. The Locational Determinants of Micro-breweries and Brewpubs in the United States

      • Michael S. Moore, Neil Reid, Ralph B. McLaughlin
      Pages 182-204
  5. Pubs, People and Places

    1. Front Matter

      Pages 229-229
    2. Beer and the Boro — A Perfect Match!

      • Alex Gillett, Kevin Tennent, Fred Hutchinson
      Pages 303-320

About this book

The production of beer today occurs within a bifurcated industrial structure. There exists a small number of large, global conglomerates supplying huge volumes of a limited range of beers, and a plethora of small and medium breweries producing a diverse range of beers sold under unique brands.

Brewing, Beer and Pubs addresses a range of contemporary issues and challenges in this key sector of the global economy, and includes contributions by research specialists from a variety of countries and disciplines. This book includes the marketing and globalization of the brewing industry, beer excise duties and market concentration, and reflections upon developments in brewing and beer consumption across the world in order to explore the wide-reaching influence of this industry. Alongside these global topics more localised themes are presented such as market integration in the Chinese beer and wine markets, beer and brewing in Africa and South America, and turbulence and change in the UK public house industry, which demonstrate how the consumption of beer in pubs and other social environments make the beer industry integral to local communities and regions worldwide.

Keywords

  • Marketing
  • Globalization
  • Path Dependency
  • European Union
  • Market Integration
  • business
  • European Union (EU)
  • globalization
  • marketing
  • production
  • retailing

Editors and Affiliations

  • Newcastle Business School, Northumbria University, UK

    Ignazio Cabras

  • Newcastle University Business School, UK

    David Higgins

  • university of Teesside, UK

    David Preece

  • university of Portsmouth, UK

    David Preece

  • university of Coventry, UK

    David Preece

  • university of Bradford, UK

    David Preece

  • university of Leeds, UK

    David Preece

About the editors

Ignazio Cabras is a Reader in Economics, Business and Management at Newcastle Business School, Northumbria University (UK). He is also an Associate Fellow of the York Centre for Complex Systems Analysis at the University of York (UK). In recent years, Ignazio has led several research projects investigating the significant role pubs play in rural areas, contributing to measure and unveil the positive impact of these businesses on local communities, economies and supply chains. He is an active member of the Beeronomics Society and chaired the third Beeronomics Conference in 2013, the first organised and host by a British institution.

David Higgins is a Professor in the Accounting and Finance Division at Newcastle University Business School (UK). He has published articles on Bass' trademarks and business strategy during the nineteenth century, and the corporate strategies of some of the UK's leading brewers. His main research interests include the protection of intellectual property and corporate governance.

David Preece is Professor Emeritus, Teesside University (UK). He has also worked at the universities of Portsmouth, Coventry, Bradford and Leeds. His research has focused around the managerial, people, human resource management and development issues associated with, and implications of, organizational and/or technological change. Specific projects include change and restructuring in UK public house retailing, the education and development of business executives, and talent management policies and practices.

Bibliographic Information

Buying options

eBook USD 79.99
Price excludes VAT (USA)
  • ISBN: 978-1-137-46618-1
  • Instant PDF download
  • Readable on all devices
  • Own it forever
  • Exclusive offer for individuals only
  • Tax calculation will be finalised during checkout
Softcover Book USD 99.99
Price excludes VAT (USA)
Hardcover Book USD 139.99
Price excludes VAT (USA)