Winning Minds

Secrets From the Language of Leadership

  • Authors
  • Simon Lancaster

Table of contents

  1. Front Matter
    Pages i-x
  2. Introduction

    1. Simon Lancaster
      Pages 1-4
  3. Winning Minds — The Secret Science of the Language of Leadership

  4. Winning the Instinctive Mind

    1. Front Matter
      Pages 35-40
    2. Simon Lancaster
      Pages 41-67
    3. Simon Lancaster
      Pages 68-79
    4. Simon Lancaster
      Pages 80-87
    5. Simon Lancaster
      Pages 88-95
    6. Simon Lancaster
      Pages 96-103
    7. Simon Lancaster
      Pages 104-108
    8. Simon Lancaster
      Pages 109-114
    9. Simon Lancaster
      Pages 115-118
  5. Winning the Emotional Mind

    1. Front Matter
      Pages 119-121
    2. Simon Lancaster
      Pages 122-126
    3. Simon Lancaster
      Pages 127-134
    4. Simon Lancaster
      Pages 135-139
    5. Simon Lancaster
      Pages 140-145
    6. Simon Lancaster
      Pages 146-149
    7. Simon Lancaster
      Pages 150-155
    8. Simon Lancaster
      Pages 156-159

About this book


Shhh . Did you know there is a secret Language of Leadership: a timeless set of cues and signals that still determines who reaches the top in politics and business today. The ancient Greeks were the first to study the art of communication 2,500 years ago. It is only now, with recent breakthroughs in neuroscience, that we can say for sure what works and how. In Winning Minds, top speechwriter Simon Lancaster blends ancient rhetoric and neuroscience to create the definitive guide to the Language of Leadership. With trust in business and political leaders at record lows, there's never been a better time for a fresh perspective on communication. Winning Minds is packed with insights into the effects of metaphors, stories, and sound bites on the brain. We know what the brain looks like on heroin. This book shows the brain on Branson, Obama, and Boris.


Language Leaders Leadership Communication Speech Powerful Persuasive communication leadership Personal Storytelling

Bibliographic information

  • DOI
  • Copyright Information The Editor(s) (if applicable) and The Author(s) 2015
  • Publisher Name Palgrave Macmillan, London
  • eBook Packages Palgrave Business & Management Collection
  • Print ISBN 978-1-137-46592-4
  • Online ISBN 978-1-137-46594-8
  • About this book