Why Games Are Good For Business

How to Leverage the Power of Serious Games, Gamification and Simulations

  • Helen Routledge

Table of contents

  1. Front Matter
    Pages i-xvii
  2. Helen Routledge
    Pages 1-25
  3. Helen Routledge
    Pages 26-49
  4. Helen Routledge
    Pages 50-87
  5. Helen Routledge
    Pages 88-113
  6. Helen Routledge
    Pages 114-137
  7. Helen Routledge
    Pages 138-148
  8. Helen Routledge
    Pages 149-164
  9. Helen Routledge
    Pages 165-174
  10. Helen Routledge
    Pages 190-202
  11. Back Matter
    Pages 203-215

About this book


By tapping into the same psychology that keeps gamers glued to Minecraft or World of Warcraft, innovative organizations are creating their own engaging and flexible learning experiences. They're called Serious Games. This is a practical toolkit for those who want to learn about more serious games and how to apply them in the workplace.


Games training development engaging psychology business marketing Organisation organization organizations

Authors and affiliations

  • Helen Routledge
    • 1
  1. 1.Totem Learning LtdUK

Bibliographic information

  • DOI
  • Copyright Information The Editor(s) (if applicable) and The Author(s) 2016
  • Publisher Name Palgrave Macmillan, London
  • eBook Packages Business and Management
  • Print ISBN 978-1-349-58063-7
  • Online ISBN 978-1-137-44898-9
  • Buy this book on publisher's site