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Running across Europe

The Rise and Size of One of the Largest Sport Markets

  • Jeroen Scheerder
  • Koen Breedveld
  • Julie Borgers

Table of contents

  1. Front Matter
    Pages i-xxix
  2. Jeroen Scheerder, Koen Breedveld, Julie Borgers
    Pages 1-27
  3. Julie Borgers, Steven Vos, Jeroen Scheerder
    Pages 28-58
  4. Peter Forsberg
    Pages 59-80
  5. Andrew Spiers, Spencer Harris, Angela Charlton, Peter Smale
    Pages 81-104
  6. Hanna Vehmas, Jukka Lahti
    Pages 105-120
  7. Kirstin Hallmann, Christoph Breuer, Sören Dallmeyer
    Pages 121-139
  8. Leonidas Petridis
    Pages 140-162
  9. Szilvia Perényi
    Pages 163-186
  10. Paul Hover, Harold van der Werff, Koen Breedveld
    Pages 187-207
  11. Mojca Doupona Topič, Samo Rauter
    Pages 208-224
  12. Ramon Llopis-Goig, Anna Vilanova
    Pages 225-240
  13. Koen Breedveld, Jeroen Scheerder, Julie Borgers
    Pages 241-264
  14. Back Matter
    Pages 265-268

About this book

Introduction

Analysing in-depth data from 11 European countries, this collection explores the rise of the European running market, the reasons and motives for running, and the most important players in the field. The volume sets out policy challenges and marketing possibilities and addresses issues of participation, cost and health.

Keywords

Leisure-time running running events sport participation sport policy sport sociology sport marketing Sport for All evolution health marketing Motivation Motive participation sociology Sport sports Trends

Editors and affiliations

  • Jeroen Scheerder
    • 1
  • Koen Breedveld
    • 2
  • Julie Borgers
    • 1
  1. 1.University of LeuvenBelgium
  2. 2.Radboud Universitythe Netherlands

Bibliographic information