Fair Trade in CSR Strategy of Global Retailers

  • Editors
  • Magdalena Stefańska
  • Renata Nestorowicz

Table of contents

  1. Front Matter
    Pages i-xviii
  2. Magdalena Stefańska, Grażyna Śmigielska
    Pages 1-33
  3. Magdalena Stefańska, Renata Nestorowicz
    Pages 35-64
  4. Ewa Jerzyk, Henryk Mruk, Ryszard Stefański
    Pages 65-87
  5. Anna Rogala, Tomasz Wanat, Renata Nestorowicz, Magdalena Stefańska
    Pages 149-173
  6. Henryk Mruk, Ewa Jerzyk, Magdalena Stefańska, Ryszard Stefański, Renata Nestorowicz
    Pages 175-197
  7. Back Matter
    Pages 199-205

About this book

Introduction

Fair Trade In CSR Strategy of Global Retailers shows how retailers can improve the success of their fair trade strategy. Using Polish market research, the authors analyze the aggressive and detrimental competition between retailers such as Ikea, and Tesco to emphasize the benefits of CSR strategy for stakeholders and society at large.

Keywords

communication Fair Trade market research retailing social responsibility trade Trends

Bibliographic information

  • DOI https://doi.org/10.1057/9781137389046
  • Copyright Information Palgrave Macmillan, a division of Nature America Inc. 2015
  • Publisher Name Palgrave Macmillan, New York
  • eBook Packages Palgrave Business & Management Collection
  • Print ISBN 978-1-349-48435-5
  • Online ISBN 978-1-137-38904-6
  • About this book