Getting Funded

Proof-of-Concept, Due Diligence, Risk and Reward

  • Chandra S. Mishra

Table of contents

  1. Front Matter
    Pages i-xvi
  2. Introduction

    1. Front Matter
      Pages 1-1
    2. Chandra S. Mishra
      Pages 3-28
  3. Is the Market Opportunity Real and Large Enough?

    1. Front Matter
      Pages 29-29
    2. Chandra S. Mishra
      Pages 31-54
    3. Chandra S. Mishra
      Pages 55-77
  4. Is the Business Model Efficient and Sustainable?

    1. Front Matter
      Pages 101-101
    2. Chandra S. Mishra
      Pages 103-135
    3. Chandra S. Mishra
      Pages 137-162
  5. Is the Reward Worth the Risk and Effort?

    1. Front Matter
      Pages 191-191
    2. Chandra S. Mishra
      Pages 193-218
    3. Chandra S. Mishra
      Pages 219-248
  6. Back Matter
    Pages 277-295

About this book


Investors receive thousands of business plans, but only a few businesses receive funding. While there are many "how-tos" out there for entrepreneurs, no one has focused on the mind-set, tools, and foundation that are important to investors, and therefore essential to entrepreneurs. Getting Funded examines and develops a framework on which to base a business concept, conduct due diligence research and risk analysis, refine a business model and reformulate a business strategy, and develop a risk and reward structure that protects investment money and incentivizes entrepreneurs to successfully manage the opportunity to create and share value. Getting Funded shows entrepreneurs the tools and framework critical to a venture's success, teaching entrepreneurs to refine their business model and strategy as well as to develop an investment model to improve the investability of the venture and thereby increase the chances of getting funded. Even without the need for external funding, these tools will improve a venture's potential odds of success. Listen to the author discuss the book on the UK-based radio show, The Evening Show with Simon Rose.


Venture Financing Business Model Venture Capital Risk and Return Customer Value Risk Mitigation Investor Exit Deal Structure Business Concept Due Diligence Proof-of-concept Venture Valuation Intellectual Property Commercialization Marketing Strategy Venture Strategy business entrepreneur Investment marketing strategy success venture capital

Authors and affiliations

  • Chandra S. Mishra
    • 1
  1. 1.Florida Atlantic UniversityBoca RatonUSA

Bibliographic information

  • DOI
  • Copyright Information Palgrave Macmillan, a division of Nature America Inc. 2015
  • Publisher Name Palgrave Macmillan, New York
  • eBook Packages Palgrave Economics & Finance Collection
  • Print ISBN 978-1-349-56179-7
  • Online ISBN 978-1-137-38450-8
  • About this book