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International Business Realisms: Globalizing Locally Responsive and Internationally Connected Business Disciplines

  • Anshu Saxena Arora

Part of the International Marketing and Management Research book series (INMAMAR)

Table of contents

  1. Front Matter
    Pages i-xv
  2. Anshu Saxena Arora, Jun Wu, Suman Niranjan, Reginald Leseane, Shalonda Bradford, Hae Y. Choi
    Pages 1-17
  3. Jamese Beazer, Sacriana Ware, Anshu Saxena Arora
    Pages 55-65
  4. Melody Burks, Ulysses J. Brown III, Jun Wu, Anshu Saxena Arora
    Pages 90-105
  5. Back Matter
    Pages 106-108

About this book

Introduction

International Business (IB) is a complex and interdisciplinary field. It encompasses regular currency and political risks alongside fundamental uncertainties and variations in international development, collaboration, social values, and shared objectives. As globalization expands our markets across national boundaries, institutional innovation and experimentation is essential for countries to brand their products globally and develop internationally acclaimed products. The contributors of International Business Realisms analyze instances of interdisciplinary marketing and branding for the global market place and distill practical implications for effective international and domestic marketing.

Keywords

accounting Advertising brand business crisis management International Business internationalization management

Editors and affiliations

  • Anshu Saxena Arora
    • 1
  1. 1.College of Business AdministrationSavannah State UniversityUSA

Bibliographic information