Measuring Customer Experience

How to Develop and Execute the Most Profitable Customer Experience Strategies

  • Authors
  • Philipp Klaus

Table of contents

About this book

Introduction

Now, more than ever, customer experience plays a pivotal role in the success and longevity of a company. Based on rigorous scientific tools and global data, this book offers a simple but thorough guide on how to master the challenges of the market, and how to deliver superior performance through effective customer experience management.

Keywords

Customer Experience Strategy business Customer Experience Management management performance success

Bibliographic information

  • DOI https://doi.org/10.1057/9781137375469
  • Copyright Information Palgrave Macmillan, a division of Macmillan Publishers Limited 2015
  • Publisher Name Palgrave Macmillan, London
  • eBook Packages Palgrave Business & Management Collection
  • Print ISBN 978-1-349-47734-0
  • Online ISBN 978-1-137-37546-9
  • About this book