Advertisement

Brand Romance

Using the Power of High Design to Build a Lifelong Relationship with Your Audience

  • Authors
  • Yasushi Kusume
  • Neil Gridley

Table of contents

  1. Front Matter
    Pages i-xi
  2. Introduction

    1. Yasushi Kusume, Neil Gridley
      Pages 1-14
  3. Know Who You Are

    1. Front Matter
      Pages 15-15
    2. Yasushi Kusume, Neil Gridley
      Pages 17-28
  4. Know Your Audience

    1. Front Matter
      Pages 29-29
    2. Yasushi Kusume, Neil Gridley
      Pages 31-42
    3. Yasushi Kusume, Neil Gridley
      Pages 43-56
    4. Yasushi Kusume, Neil Gridley
      Pages 57-72
    5. Yasushi Kusume, Neil Gridley
      Pages 73-81
    6. Yasushi Kusume, Neil Gridley
      Pages 83-92
  5. Know What You Will Bring Your Audience

    1. Front Matter
      Pages 93-93
    2. Yasushi Kusume, Neil Gridley
      Pages 95-111
    3. Yasushi Kusume, Neil Gridley
      Pages 113-124
    4. Yasushi Kusume, Neil Gridley
      Pages 125-136
  6. Know How You Will Bring It to Your Audience

    1. Front Matter
      Pages 137-137
    2. Yasushi Kusume, Neil Gridley
      Pages 139-147
    3. Yasushi Kusume, Neil Gridley
      Pages 149-157
    4. Yasushi Kusume, Neil Gridley
      Pages 159-168
    5. Yasushi Kusume, Neil Gridley
      Pages 169-179
    6. Yasushi Kusume, Neil Gridley
      Pages 181-188
    7. Yasushi Kusume, Neil Gridley
      Pages 189-203
  7. Back Matter
    Pages 213-235

About this book

Introduction

For brands to succeed in a competitive environment they need to build a 'loving' relationship with their customers. Brands need to construct an emotional engagement with customers so that they feel genuinely connected to it and what it has to offer. Through 15 steps this books reveals how to use High Design principles to build a truly loved brand.

Keywords

brand design environment organization organizations

Bibliographic information