Asian Brand Strategy (Revised and Updated)

Building and Sustaining Strong Global Brands in Asia

  • Martin Roll

Table of contents

  1. Front Matter
    Pages i-xx
  2. Martin Roll
    Pages 1-14
  3. Martin Roll
    Pages 69-86
  4. Martin Roll
    Pages 87-106
  5. Martin Roll
    Pages 107-140
  6. Martin Roll
    Pages 141-182
  7. Martin Roll
    Pages 183-221
  8. Martin Roll
    Pages 222-250
  9. Martin Roll
    Pages 294-296
  10. Back Matter
    Pages 297-335

About this book

Introduction

This second edition of the bestselling Asian Brand Strategy takes a look at how Asian brands continue to gain share-of-voice and share-of-market. Featuring a user-friendly strategic model, new research, and case studies, this book provides a framework for understanding Asian branding strategies and Asian brands.

Keywords

Asia brand development strategy strategic management branding business strategy Global Brands management Promotion trust

Authors and affiliations

  • Martin Roll
    • 1
  1. 1.Martin Roll CompanySingapore

Bibliographic information

  • DOI https://doi.org/10.1057/9781137359179
  • Copyright Information The Editor(s) (if applicable) and The Author(s) 2015
  • Publisher Name Palgrave Macmillan, London
  • eBook Packages Palgrave Business & Management Collection
  • Print ISBN 978-1-349-67574-6
  • Online ISBN 978-1-137-35917-9
  • About this book