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Table of contents (9 chapters)
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Reviews
"This book integrates critical information processing concepts to help the reader understand the complex dynamics by which financial communications are perceived, evaluated and acted upon in the marketplace. It is an essential resource for managers, academics and researchers in the financial services sector." - Hooman Estelami, Professor of Marketing, Fordham Schools of Business, Fordham University, USA
"Successful financial decision making relies on financial communications and information. In spite of the recognised importance of financial communications, as an area of investigation it has received relatively little attention in published sources. Addressing this gap, Wang provides a comprehensive and much needed understanding of the limits of and opportunities for financial communications and offers a valuable resource for researchers and practitioners who want to understand and engage with financial communications effectively." - Tina Harrison, Senior Lecturer of Marketing, University of Edinburgh Business School, Scotland, UK; Editor, Journal of Financial Services Marketing
About the author
Bibliographic Information
Book Title: Financial Communications
Book Subtitle: Information Processing, Media Integration, and Ethical Considerations
Authors: Shih-Lun Alex Wang
DOI: https://doi.org/10.1057/9781137351876
Publisher: Palgrave Macmillan New York
eBook Packages: Palgrave Economics & Finance Collection, Economics and Finance (R0)
Copyright Information: Shih-Lun Alex Wang 2013
Hardcover ISBN: 978-1-137-35480-8Published: 18 December 2013
Softcover ISBN: 978-1-349-47001-3Published: 10 December 2015
eBook ISBN: 978-1-137-35187-6Published: 18 December 2013
Edition Number: 1
Number of Pages: IX, 227
Number of Illustrations: 3 b/w illustrations
Topics: Knowledge Management, Corporate Finance, Finance, general, Marketing, Business Finance, Communication Studies