Financial Communications

Information Processing, Media Integration, and Ethical Considerations

  • Authors
  • Shih-Lun Alex Wang

Table of contents

  1. Front Matter
    Pages i-ix
  2. Shih-Lun Alex Wang
    Pages 43-62
  3. Shih-Lun Alex Wang
    Pages 63-78
  4. Shih-Lun Alex Wang
    Pages 79-96
  5. Shih-Lun Alex Wang
    Pages 97-118
  6. Shih-Lun Alex Wang
    Pages 139-162
  7. Shih-Lun Alex Wang
    Pages 163-188
  8. Back Matter
    Pages 189-227

About this book

Introduction

Financial Communications showcases why it is crucial for financial institutions to enhance key communication processes, rebuild trust with its customer base, improve relationships, and derive better brand awareness amongst key stakeholders within the industry.

Keywords

brand communication information processing trust

Bibliographic information

  • DOI https://doi.org/10.1057/9781137351876
  • Copyright Information Palgrave Macmillan, a division of Nature America Inc. 2013
  • Publisher Name Palgrave Macmillan, New York
  • eBook Packages Palgrave Economics & Finance Collection
  • Print ISBN 978-1-349-47001-3
  • Online ISBN 978-1-137-35187-6
  • About this book