Luxury Sales Force Management

Strategies for Winning Over Your Brand Ambassadors

  • Authors
  • Michaela┬áMerk

Table of contents

About this book

Introduction

The sales team can often make or break the success of new brands or products. This comprehensive guide provides strategies, models and checklists to help managers and directors strengthen the relationships of their firm's sales force with their own or other brands, maximizing turnover and profit in the long run.

Keywords

Sales team managers HR Brand relationships business management strategy

Bibliographic information

  • DOI https://doi.org/10.1057/9781137347442
  • Copyright Information Palgrave Macmillan, a division of Macmillan Publishers Limited 2014
  • Publisher Name Palgrave Macmillan, London
  • eBook Packages Palgrave Business & Management Collection
  • Print ISBN 978-1-349-46731-0
  • Online ISBN 978-1-137-34744-2
  • About this book