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Organizations in the Face of Crisis

Managing the Brand and Stakeholders

  • Authors
  • Dennis W. Tafoya

Table of contents

About this book

Introduction

Organizations in the Face of Crisis offers a new approach to the treatment of threats to an organization, the brand, and the stakeholders. Case studies and diagnostic tools are used to demonstrate the effects of a crisis and to provide insight and strategies on managing the crisis at hand as well as the long-term effects.

Keywords

Strategy Crisis Management Branding Trauma Stakeholder Influence Organizations Recovery Plan brand crisis management management organization stakeholder strategy

Bibliographic information