Organizations in the Face of Crisis

Managing the Brand and Stakeholders

  • Authors
  • Dennis W. Tafoya

Table of contents

About this book

Introduction

Organizations in the Face of Crisis offers a new approach to the treatment of threats to an organization, the brand, and the stakeholders. Case studies and diagnostic tools are used to demonstrate the effects of a crisis and to provide insight and strategies on managing the crisis at hand as well as the long-term effects.

Keywords

Strategy Crisis Management Branding Trauma Stakeholder Influence Organizations Recovery Plan brand crisis management management organization stakeholder strategy

Bibliographic information

  • DOI https://doi.org/10.1057/9781137313973
  • Copyright Information Palgrave Macmillan, a division of Nature America Inc. 2013
  • Publisher Name Palgrave Macmillan, New York
  • eBook Packages Palgrave Business & Management Collection
  • Print ISBN 978-1-349-45529-4
  • Online ISBN 978-1-137-31397-3
  • About this book