Advertisement

Multinationals and Global Consumers

Tension, Potential and Competition

  • T. S. Chan
  • Geng Cui

Part of the The AIB Southeast Asia Series book series (AIBSEAR)

Table of contents

  1. Front Matter
    Pages i-xvii
  2. International Business Research in Asia

    1. Shige Makino, T. S. Chan, Geng Cui
      Pages 1-12
  3. Multinationals and Organizational Management

  4. International Business and FDI

  5. Marketing and Consumer Behavior

    1. Front Matter
      Pages 183-183
    2. Ling Peng, Lisa C. Wan, Patrick S. Poon
      Pages 207-224
    3. Heidi Kreppel, Dirk Holtbrügge
      Pages 225-254
  6. Back Matter
    Pages 255-263

About this book

Introduction

International business (IB) research on Asian firms is on the rise, challenging conventional theories and providing opportunities for IB researchers to address several paradoxical issues such as ownership advantage and risk-returns. The book focuses on IB research in Asia and addresses some of these problems in several keys areas of IB research.

Keywords

ASEAN Asia brand China International Business internationalization management marketing organization organizations Russia

Editors and affiliations

  • T. S. Chan
    • 1
  • Geng Cui
    • 1
  1. 1.Lingnan UniversityHong Kong

Bibliographic information