Advertisement

Global Luxury Trends

Innovative Strategies for Emerging Markets

  • Jonas Hoffmann
  • Ivan Coste-Manière

Table of contents

  1. Front Matter
    Pages i-xii
  2. Jonas Hoffmann, Ivan Coste-Manière
    Pages 1-5
  3. Jonas Hoffmann
    Pages 6-22
  4. Jonas Hoffmann, Betina Hoffmann
    Pages 23-36
  5. Jonas Hoffmann
    Pages 37-50
  6. Alessandro Quintavalle
    Pages 51-76
  7. Katrina Panchout
    Pages 89-100
  8. Camille Jaganathen
    Pages 101-113
  9. Joanna Chen
    Pages 114-125
  10. Yves R Lucky, Francesco Giliberti Birindelli
    Pages 126-137
  11. Bernard Cova, Tae Youn Kim
    Pages 138-154
  12. Ivan Coste-Manière, Anna Hoarau, Cedric Laforge
    Pages 185-200
  13. Mukta Ramchandani
    Pages 201-208
  14. Back Matter
    Pages 259-263

About this book

Introduction

The rise of emerging market luxury brands, digital and online innovations, and growth in consumption globally has opened the doors for seasoned luxury houses and new players to expand their horizons. This book charts the trends that are shaping the luxury industry, particularly the rise of the luxury industry in Asia and emerging markets.

Keywords

Asia brand China Eastern Europe Emerging Markets growth innovation Invention Russia Trends

Editors and affiliations

  • Jonas Hoffmann
    • 1
  • Ivan Coste-Manière
    • 1
  1. 1.SKEMA Business SchoolFrance

Bibliographic information