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Lifestyle Brands

A Guide to Aspirational Marketing

  • Authors
  • Stefania¬†Saviolo
  • Antonio¬†Marazza

Table of contents

  1. Front Matter
    Pages i-xiv
  2. Stefania Saviolo, Antonio Marazza
    Pages 1-5
  3. Stefania Saviolo, Antonio Marazza
    Pages 6-14
  4. Stefania Saviolo, Antonio Marazza
    Pages 15-34
  5. Stefania Saviolo, Antonio Marazza
    Pages 35-57
  6. Stefania Saviolo, Antonio Marazza
    Pages 58-87
  7. Stefania Saviolo, Antonio Marazza
    Pages 88-124
  8. Back Matter
    Pages 125-141

About this book

Introduction

What do brands like Apple, Diesel, Abercrombie & Fitch and Virgin have in common and what differentiates them from other brands? These brands are able to maintain a relationship with their clients that goes beyond brand loyalty. This gives a complete analysis of Lifestyle Brands, that inspire, guide and motivate beyond product benefits alone.

Keywords

Apple body brand brands client corpus identity interpret Irish Republican Army (IRA) lifestyle mapping marketing model Nike

Bibliographic information