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Beyond the Low-Cost Business

Rethinking the Business Model

  • Josep Francesc Valls Giménez

Table of contents

  1. Front Matter
    Pages i-xiii
  2. Josep Francesc Valls Giménez
    Pages 1-4
  3. Josep Francesc Valls Giménez
    Pages 5-63
  4. Josep Francesc Valls Giménez
    Pages 64-117
  5. Josep Francesc Valls Giménez
    Pages 118-144
  6. Josep Francesc Valls Giménez
    Pages 183-185
  7. Back Matter
    Pages 186-199

About this book

Introduction

Clients are consistently demanding lower prices at the time of each purchase and companies can only react by reducing costs. This volume shows that the only way to do this, is to reinvent the business model. New consumers, new pricing, new brands, new strategies.

Keywords

brand innovation marketing pricing

Authors and affiliations

  • Josep Francesc Valls Giménez
    • 1
  1. 1.ESADE Business SchoolSpain

Bibliographic information