Making Social Technologies Work

Leveraging the Power and Managing Perils of Social Technologies in Business

  • Authors
  • Ronan Gruenbaum

Part of the Palgrave Pocket Consultants book series (PAPC)

Table of contents

  1. Front Matter
    Pages i-xviii
  2. What is it?

    1. Front Matter
      Pages 1-1
    2. Ronan Gruenbaum
      Pages 3-11
    3. Ronan Gruenbaum
      Pages 12-18
    4. Ronan Gruenbaum
      Pages 19-21
    5. Ronan Gruenbaum
      Pages 22-39
    6. Ronan Gruenbaum
      Pages 40-47
    7. Ronan Gruenbaum
      Pages 48-52
    8. Ronan Gruenbaum
      Pages 53-57
    9. Ronan Gruenbaum
      Pages 58-61
    10. Ronan Gruenbaum
      Pages 62-70
    11. Ronan Gruenbaum
      Pages 71-74
    12. Ronan Gruenbaum
      Pages 75-77
    13. Ronan Gruenbaum
      Pages 78-81
    14. Ronan Gruenbaum
      Pages 82-85
    15. Ronan Gruenbaum
      Pages 86-94
    16. Ronan Gruenbaum
      Pages 95-97
  3. Why it Matters

    1. Front Matter
      Pages 99-99
    2. Ronan Gruenbaum
      Pages 101-114
    3. Ronan Gruenbaum
      Pages 115-118

About this book

Introduction

Embracing social technologies at work is not just a blog from the CEO. It is about understanding all the opportunities where social media and technology activities could improve your company from marketing to operations. A practical guide for managers and an informative window into the world of social technologies in business.

Keywords

Social Media Social Technologies Innovation business strategy communication innovation International Business management marketing Promotion social media

Bibliographic information

  • DOI https://doi.org/10.1057/9781137024824
  • Copyright Information The Editor(s) (if applicable) and The Author(s) 2015
  • Publisher Name Palgrave Macmillan, London
  • eBook Packages Palgrave Business & Management Collection
  • Print ISBN 978-1-137-02481-7
  • Online ISBN 978-1-137-02482-4
  • About this book