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Making Social Technologies Work

Leveraging the Power and Managing Perils of Social Technologies in Business

  • Authors
  • Ronan Gruenbaum

Part of the Palgrave Pocket Consultants book series (PAPC)

Table of contents

  1. Front Matter
    Pages i-xviii
  2. What is it?

    1. Front Matter
      Pages 1-1
    2. Ronan Gruenbaum
      Pages 3-11
    3. Ronan Gruenbaum
      Pages 12-18
    4. Ronan Gruenbaum
      Pages 19-21
    5. Ronan Gruenbaum
      Pages 22-39
    6. Ronan Gruenbaum
      Pages 40-47
    7. Ronan Gruenbaum
      Pages 48-52
    8. Ronan Gruenbaum
      Pages 53-57
    9. Ronan Gruenbaum
      Pages 58-61
    10. Ronan Gruenbaum
      Pages 62-70
    11. Ronan Gruenbaum
      Pages 71-74
    12. Ronan Gruenbaum
      Pages 75-77
    13. Ronan Gruenbaum
      Pages 78-81
    14. Ronan Gruenbaum
      Pages 82-85
    15. Ronan Gruenbaum
      Pages 86-94
    16. Ronan Gruenbaum
      Pages 95-97
  3. Why it Matters

    1. Front Matter
      Pages 99-99
    2. Ronan Gruenbaum
      Pages 101-114
    3. Ronan Gruenbaum
      Pages 115-118
    4. Ronan Gruenbaum
      Pages 119-123
    5. Ronan Gruenbaum
      Pages 124-137
    6. Ronan Gruenbaum
      Pages 138-141
    7. Ronan Gruenbaum
      Pages 142-146
    8. Ronan Gruenbaum
      Pages 147-151
    9. Ronan Gruenbaum
      Pages 152-158
    10. Ronan Gruenbaum
      Pages 159-161
    11. Ronan Gruenbaum
      Pages 162-165
    12. Ronan Gruenbaum
      Pages 166-182
    13. Ronan Gruenbaum
      Pages 183-197
  4. How to Do it

    1. Front Matter
      Pages 199-199
    2. Ronan Gruenbaum
      Pages 201-203
    3. Ronan Gruenbaum
      Pages 204-214
    4. Ronan Gruenbaum
      Pages 215-220
    5. Ronan Gruenbaum
      Pages 221-226
    6. Ronan Gruenbaum
      Pages 227-232
    7. Ronan Gruenbaum
      Pages 233-241
    8. Ronan Gruenbaum
      Pages 242-249
  5. The Future’s Bright…

    1. Front Matter
      Pages 251-251
    2. Ronan Gruenbaum
      Pages 253-264
  6. Back Matter
    Pages 265-294

About this book

Introduction

Embracing social technologies at work is not just a blog from the CEO. It is about understanding all the opportunities where social media and technology activities could improve your company from marketing to operations. A practical guide for managers and an informative window into the world of social technologies in business.

Keywords

Social Media Social Technologies Innovation business strategy communication innovation International Business management marketing Promotion social media

Bibliographic information