Representing Ageing

1. Front Matter

   Pages i-xiv

   PDF

2. Introduction

   1. Introduction

      • Virpi Ylänne

      Pages 1-16

3. Age-Targeted and Advertising Images

   1. Front Matter

      Pages 17-17

      PDF

   2. Anti-ageing Advertisements and Perceptions of Ageing

      • Toni Calasanti, Amy Sorensen, Neal King

      Pages 19-35

   3. Consumerism v. Constructing Older Age: A Case Study of Over-Fifties Life Insurance TV Advertising

      • Chin-Hui Chen, Virpi Ylänne

      Pages 36-52

   4. ‘They See Themselves As Young’: The Market Addressing the Older Consumer

      • Karin Lövgren

      Pages 53-67

   5. Talk about Love and Intimate Relationships in a Finnish 50+ Magazine

      • Kirsi Lumme-Sandt, Hanna Uotila

      Pages 68-83

   6. Redefining Cultural Roles in Older Age: Grandmothering As an Extension of Motherhood

      • Satori Soden

      Pages 84-99

4. Appearance, Clothing and Fashion Images

   1. Front Matter

      Pages 101-101

      PDF

   2. Doing Beauty: Women, Ageing and Identity

      • Laura Hurd Clarke, Alexandra Korotchenko

      Pages 103-114

   3. On Going Grey

      • Caroline Holland, Richard Ward

      Pages 115-131

   4. Fashion and Age: The Role of Women’s Magazines in the Constitution of Aged Identities

      • Julia Twigg

      Pages 132-146

5. Self, Family and Community Images

   1. Front Matter

      Pages 147-147

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   2. ‘I Don’t See Many Images of Myself Coming Back at Myself’: Representations of Women and Ageing

      • Lorna Warren, Naomi Richards

      Pages 149-168

   3. The Oldest Generation As Displayed in Family Photographs

      • Bill Bytheway, Joanna Bornat

      Pages 169-188

   4. ‘Positive Images’ and Calendars: Explorations in ‘Agelessness’ or ‘Ambiguous’ Identities?

      • Eileen Fairhurst

      Pages 189-206

   5. Snap Happy — Being Old in Scotland in Photographs

      • Emmanuelle Tulle

      Pages 207-225

   6. Conclusion

      • Virpi Ylänne

      Pages 226-231

6. Back Matter

   Pages 232-258

   PDF

This collection critically examines twenty-first century representations of ageing, focusing on various media images and discourses as well as individuals' own experiences and self-presentations of ageing, drawing on innovative new empirical data.

• aging
• community
• Generation
• identity
• media
• Othering
• women

“This whole book is characterised by its rigour and nuance in every comment, especially regarding consumers and spectators … . Representing Ageing will have at least two different audiences: obviously scholars and doctorate students working on age relations and gerontology, but also academics in sociology, anthropology, media and Cultural Studies who are looking for interesting aspects related to the social representation of ageing. Clearly, Virpi Ylänne is to be commended for this excellent collection of essays.” (Yves Laberge, The European Legacy, Vol. 23 (2), February, 2018)

"[A]n enjoyable read, providing a thoughtful mix of chapters that significantly highlight the interplay between media representations of ageing and the selfidentification of older individuals. Taken together, the collection showcases the research of key scholars in this area, and makes a strong case for considering the importance of both images and identity to contemporary processes of ageing." - Ageing and Society

• Cardiff University, UK

  Virpi Ylänne

JOANNA BORNAT Emeritus Professor of Oral History at The Open University, UK BILL BYTHEWAY Member of the Academy of Social Sciences and a Founding Fellow of the British Society of Gerontology, UK TONI CALASANTI Professor in the Sociology Department at Virginia Tech, USA CHIN-HUI CHEN Research at Cardiff University, UK EILEEN FAIRHURST Professor in Public Health at the University of Salford, UK CAROLINE HOLLAND Research Fellow at the Faculty of Health and Social Care, The Open University, UK LAURA HURD CLARKE Associate Professor of Sociology in the School of Kinesiology at the University of British Columbia, Canada NEAL KING Associate Professor of Sociology at Virginia Tech, USA ALEXANDRA KOROTCHENKO Researcher in the School of Kinesiology at the University of British Columbia, Canada KARIN LÖVGREN Postdoctoral Researcher at Umeå University, Sweden KIRSI LUMME-SANDT Researcher and Coordinator of Doctoral Programmes in Public Health at the School of Health Sciences, University of Tampere,Finland NAOMI RICHARDS Research Associate at the University of Sheffield, UK SHAKUNTALA SODEN Researcher at Roehampton University, UK AMY SORENSEN Post-Doctoral Research Associate in the Department of Disability and Human Development at the University of Illinois at Chicago, USA EMMANUELLE TULLE Senior Lecturer in Sociology at Glasgow Caledonian University, UK JULIA TWIGG Professor of Social Policy and Sociology at the University of Kent, UK HANNA UOTILA Researcher and doctoral candidate at the School of Health Sciences, University of Tampere, Finland LORNA WARREN Senior Lecturer in Social Policy at the University of Sheffield, UK RICHARD WARD Project Worker in Ageing and Mental Health at Manchester University and Greater Manchester West Mental Health NHS Foundation Trust, UK

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