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Contemporary Thoughts on Corporate Branding and Corporate Identity Management

  • T. C. Melewar
  • Elif Karaosmanoğlu

Table of contents

About this book

Introduction

A new look at the latest thinking and issues in the areas of branding, identity and communication, drawing on recent academic and practical thought on corporate branding. Bringing together an international array of authors, the volume includes case study examples to provide a contemporary insight into corporate marketing communications.

Keywords

brand branding communication corporate identity Image marketing reputation strategic management

Editors and affiliations

  • T. C. Melewar
    • 1
  • Elif Karaosmanoğlu
    • 2
  1. 1.Brunel Business SchoolUK
  2. 2.ITU Faculty of ManagementTurkey

Bibliographic information