Skip to main content
SpringerLink
Log in
Palgrave Macmillan

Understanding Consumer Choice

  • Book
  • © 2005

Overview

Authors:
  1. Gordon R. Foxall
    View author publications

    You can also search for this author in PubMed   Google Scholar

This is a preview of subscription content, log in via an institution to check access.

Access this book

Log in via an institution
eBook USD 84.99
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book USD 109.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info
Hardcover Book USD 109.99
Price excludes VAT (USA)
  • Durable hardcover edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Other ways to access

Licence this eBook for your library

Institutional subscriptions

Table of contents (9 chapters)

  1. Front Matter

    Pages i-xvi
    Download chapter PDF

  2. Marketing’s Attitude Problem

    • Gordon R. Foxall
    Pages 1-14

  3. Consumer Behavior

    • Gordon R. Foxall
    Pages 15-42

  4. The Behavior of Consumers’ Attitudes

    • Gordon R. Foxall
    Pages 43-66

  5. Prior Behavior

    • Gordon R. Foxall
    Pages 67-84

  6. The Situated Consumer

    • Gordon R. Foxall
    Pages 85-109

  7. Attitudes, Situations, and Behavior

    • Gordon R. Foxall
    Pages 110-125

  8. Patterns of Brand Choice

    • Gordon R. Foxall
    Pages 126-152

  9. Context and Cognition in Consumer Choice

    • Gordon R. Foxall
    Pages 153-172

  10. Intentional Behaviorism

    • Gordon R. Foxall
    Pages 173-198

  11. Back Matter

    Pages 199-262
    Download chapter PDF
Back to top

Keywords

About this book

Understanding Consumer Choice shows how attempts to relate consumers' attitudes and actions have implicitly incorporated measures of the very variables at the heart of a situational theory of consumer choice. These are the buyer's consumption history and the physical and social setting in which consumer behaviour occurs. The book explores the capacity of the resulting model to explain consumer behaviour in retail and consumption situations, and to elucidate brand choice. The result is a novel interrogation of cognitive and behavioural perspectives, an overarching philosophy for consumer research.

About the author

GORDON R. FOXALL is Distinguished Research Professor at Cardiff University Business School, UK. He is a Fellow of both the British Psychological Society (FBPsS) and the British Academy of Management (FBAM) and an Academician of the Academy of Learned Societies for the Social Sciences (AcSS).

Bibliographic Information

  • Book Title: Understanding Consumer Choice

  • Authors: Gordon R. Foxall

  • DOI: https://doi.org/10.1057/9780230510029

  • Publisher: Palgrave Macmillan London

  • eBook Packages: Palgrave Business & Management Collection, Business and Management (R0)

  • Copyright Information: Palgrave Macmillan, a division of Macmillan Publishers Limited 2005

  • Hardcover ISBN: 978-1-4039-1492-7Published: 11 March 2005

  • Softcover ISBN: 978-1-349-51198-3Published: 11 March 2005

  • eBook ISBN: 978-0-230-51002-9Published: 11 March 2005

  • Edition Number: 1

  • Number of Pages: XVI, 262

  • Topics: Marketing

Publish with us

Policies and ethics

Back to top

Search

Navigation