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Understanding Consumer Choice

  • Authors
  • Gordon R. Foxall

Table of contents

  1. Front Matter
    Pages i-xvi
  2. Gordon R. Foxall
    Pages 1-14
  3. Gordon R. Foxall
    Pages 15-42
  4. Gordon R. Foxall
    Pages 43-66
  5. Gordon R. Foxall
    Pages 67-84
  6. Gordon R. Foxall
    Pages 85-109
  7. Gordon R. Foxall
    Pages 110-125
  8. Gordon R. Foxall
    Pages 126-152
  9. Gordon R. Foxall
    Pages 153-172
  10. Gordon R. Foxall
    Pages 173-198
  11. Back Matter
    Pages 199-262

About this book

Introduction

Understanding Consumer Choice shows how attempts to relate consumers' attitudes and actions have implicitly incorporated measures of the very variables at the heart of a situational theory of consumer choice. These are the buyer's consumption history and the physical and social setting in which consumer behaviour occurs. The book explores the capacity of the resulting model to explain consumer behaviour in retail and consumption situations, and to elucidate brand choice. The result is a novel interrogation of cognitive and behavioural perspectives, an overarching philosophy for consumer research.

Keywords

brand consumer marketing research

Bibliographic information