European Airport Retailing: Growth Strategies for the New Millennium

  • Authors
  • Paul Freathy
  • Frank O’Connell

Table of contents

  1. Front Matter
    Pages i-xii
  2. Paul Freathy, Frank O’Connell
    Pages 1-28
  3. Paul Freathy, Frank O’Connell
    Pages 29-58
  4. Paul Freathy, Frank O’Connell
    Pages 59-91
  5. Paul Freathy, Frank O’Connell
    Pages 92-127
  6. Paul Freathy, Frank O’Connell
    Pages 128-155
  7. Paul Freathy, Frank O’Connell
    Pages 156-179
  8. Paul Freathy, Frank O’Connell
    Pages 180-195
  9. Back Matter
    Pages 196-211

About this book

Introduction

The retail sector has undergone a major structural transformation in the past fifteen years and one aspect has been the enormous growth in airport retailing which now represents one of the major methods of profit generation for the airport authorities. With this trend set to continue, retailing will increasingly represent an important aspect of future airport development. In European Airport Retailing the authors set out to examine the contemporary and future developments in airport retailing, both from a strategic and operational perspective. Including coverage of both tax free and duty paid retailing, the book looks at such issues as retail marketing; location and design; supply chain relationships and human resource issues.

Keywords

management marketing strategy transport

Bibliographic information

  • DOI https://doi.org/10.1057/9780230371163
  • Copyright Information Palgrave Macmillan, a division of Macmillan Publishers Limited 1998
  • Publisher Name Palgrave Macmillan, London
  • eBook Packages Palgrave Business & Management Collection
  • Print ISBN 978-1-349-40125-3
  • Online ISBN 978-0-230-37116-3
  • About this book