Internationalization of Emerging Economies and Firms

1. Front Matter

   Pages i-xxiv

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2. Internationalization of Emerging Economies and Firms

   • Marin A. Marinov, Svetla T. Marinova

   Pages 1-14

3. The Regulatory Framework for Investment: Where Are We Headed?

   • Karl P. Sauvant

   Pages 15-39

4. Internationalization of Companies from Former Communist Countries: Outward Foreign Direct Investment from Central, East and South Europe, and the Commonwealth of Independent States

   • Witold Wilinski

   Pages 40-63

5. Foreign Direct Investment in New EU Member States from Central and Eastern Europe: An Investment Development Path Perspective

   • Marian Gorynia, Jan Nowak, Piotr Tarka, Radosław Wolniak

   Pages 64-86

6. Sustainable Foreign Direct Investments: Regional Development and Transition Economies

   • Marjan Svetličič

   Pages 87-114

7. Born-Global Firms from China and Norway: A Comparison

   • Siv Marina Flø Karlsen, Youzhen Zhao, Randi Lunnan

   Pages 115-140

8. Becoming a True Born Global without Any Experiential Market Knowledge: Three Chinese Cases

   • Tiia Vissak, Xiaotian Zhang

   Pages 141-168

9. From National Leaders to Global Players: Evidence from Russian MNEs in the High Technology Sector

   • Andrei Panibratov

   Pages 169-190

10. Analysing Culture in a Cross-Border Acquisition: An Indian-Finnish Deal in Focus

    • Niina Nummela, Mélanie Raukko

    Pages 191-223

11. Does Export Marketing Engagement by Manufacturers Pay Off? Evidence from the Vietnamese Wood Furniture Industry

    • Bent Petersen, Song-Hanh Pham

    Pages 224-246

12. Venturing Strategy and Growth Pattern of Malaysian Multinational Enterprises

    • Elaine Y. T. Chew, Lee Peng Ng, Chin Kian Low

    Pages 247-266

13. Chinese Multinationals: Host Country Factors and Foreign Direct Investment Location

    • Diego Quer, Enrique Claver, Laura Rienda

    Pages 267-284

14. Meanings and Understandings in the Formation of Born Global Firms: The Case of Trikke Tech Inc.

    • René Eugenio Seifert, Bruno Henrique Rocha Fernandes

    Pages 285-300

15. Internationalizing a Brazilian Software Development Firm

    • Daniela Buzzulini Prioste, Cesar Akira Yokomizo

    Pages 301-319

16. Brand Strategies of Firms from Emerging Economies

    • Claude Chailan, Francis Ille

    Pages 320-342

17. What Explains Asian Investments in Denmark?

    • Michael W. Hansen, Jens Erik Torp, Henrik Schaumburg-Müller

    Pages 343-366

18. New Challengers in a Global Game: Reflections on the Internationalization of Emerging Economies and Firms

    • Svetla Marinova, Marin Marinov

    Pages 367-380

19. Back Matter

    Pages 381-394

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Explores the impact of country and firm specific factors, the role of institutions and governments, the strive for compensation of initial disadvantages and the struggle in finding ways to counterbalance late coming into the international arena in the process of internationalization.

• China
• development
• Eastern Europe
• Engagement
• foreign direct investment
• internationalization
• marketing
• regional development
• Vietnam

'This valuable book brings together contributions from an impressive range of experts to address the most important development in international business today. It offers a wide-ranging coverage of internationalization by different types of firm from the BRIC countries and other emerging economies. In so doing, it produces ample evidence to challenge traditional western-based views of how and why firms go abroad.' - Professor John Child, Emeritus Chair of Commerce, Birmingham Business School, UK

• University of Gloucestershire, UK

  Marin Marinov

• Aalborg University, Denmark

  Svetla Marinova

MARIN MARINOV Professor of International Business and Management at the University of Gloucestershire, UK. He has held a number of professorial appointments worldwide, including Germany, Sweden, Denmark, Bulgaria, USA, Finland, France, Portugal, China, and Spain. His research encompasses internationalization of businesses, multinational corporations, business development in emerging markets, business policy and strategy, and research in curricula development for business education. He has published eight books, numerous book chapters and more than sixty articles in refereed academic journals.
SVETLA MARINOVA Associate Professor of International Business at the Aalborg University, Denmark. She has taught and conducted research in many countries on both sides of the Atlantic and in Asia. Her research interests include business internationalization and the role of institutions, strategy of multinational firms from emerging markets, and changes in management and marketing of firms. Dr. Marinova has published four books, numerous chapters in books and papers in refereed academic journals.