About this book
Introduction
Explores the impact of country and firm specific factors, the role of institutions and governments, the strive for compensation of initial disadvantages and the struggle in finding ways to counterbalance late coming into the international arena in the process of internationalization.
Keywords
China development Eastern Europe Engagement foreign direct investment internationalization marketing regional development Vietnam
Editors and affiliations
- Marin Marinov
- Svetla Marinova
- 1.University of GloucestershireUK
- 2.Aalborg UniversityDenmark
Bibliographic information