Counter Strategies in Global Markets

  • Authors
  • Olaf Ploetner

Table of contents

  1. Front Matter
    Pages i-xiii
  2. Olaf Ploetner
    Pages 1-21
  3. Olaf Ploetner
    Pages 23-46
  4. Olaf Ploetner
    Pages 47-88
  5. Olaf Ploetner
    Pages 89-134
  6. Olaf Ploetner
    Pages 135-159
  7. Back Matter
    Pages 161-171

About this book


Developing BRIC markets are changing the business models of traditional western technology leaders. Classic business strategies are no longer suitable for companies attacking abroad whilst defending their market at home. Based on real-life cases, the book evaluates the best new strategies for western companies in technology-based B2B markets.


B2B China Emerging Markets

Bibliographic information

  • DOI
  • Copyright Information Palgrave Macmillan, a division of Macmillan Publishers Limited 2012
  • Publisher Name Palgrave Macmillan, London
  • eBook Packages Palgrave Business & Management Collection
  • Print ISBN 978-1-349-33695-1
  • Online ISBN 978-0-230-36295-6
  • About this book