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  • © 2011

Political Communication in Direct Democratic Campaigns

Enlightening or Manipulating?

Palgrave Macmillan

Editors:

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Part of the book series: Challenges to Democracy in the 21st Century (CDC)

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Table of contents (14 chapters)

  1. Front Matter

    Pages i-xvii
  2. The Context of the Campaigns

    • Hanspeter Kriesi, Laurent Bernhard
    Pages 17-38
  3. Design of the Study: An Integrated Approach

    • Regula Hänggli, Christian Schemer, Patrick Rademacher
    Pages 39-53
  4. Coalition Formation

    • Laurent Bernhard, Hanspeter Kriesi
    Pages 54-68
  5. Construction of the Frames

    • Regula Hänggli, Laurent Bernhard, Hanspeter Kriesi
    Pages 69-81
  6. Message Delivery

    • Laurent Bernhard
    Pages 82-92
  7. Media Organizations in Direct-Democratic Campaigns

    • Patrick Rademacher, Matthias A. Gerth, Gabriele Siegert
    Pages 93-107
  8. Coverage of the Campaigns in the Media

    • Matthias A. Gerth, Urs Dahinden, Gabriele Siegert
    Pages 108-124
  9. Key Factors in Frame Building

    • Regula Hänggli
    Pages 125-142
  10. The Role of Predispositions

    • Hanspeter Kriesi
    Pages 143-167
  11. Learning and Knowledge in Political Campaigns

    • Heinz Bonfadelli, Thomas N. Friemel
    Pages 168-187
  12. When Campaign Messages Meet Ideology: The Role of Arguments for Voting Behaviour

    • Werner Wirth, Jörg Matthes, Christian Schemer
    Pages 188-204
  13. The Impact of Positive and Negative Affects in Direct-Democratic Campaigns

    • Werner Wirth, Christian Schemer, Rinaldo Kühne, Jörg Matthes
    Pages 205-224
  14. Conclusion

    • Hanspeter Kriesi
    Pages 225-240
  15. Back Matter

    Pages 241-265

About this book

Analyzes the communication processes in direct democratic campaigns and their effect on the opinion formation of the voters. Based on a detailed analysis of the politicians' strategies, media coverage and the opinion formation of the public in three campaigns, this book argues that the campaigns are more enlightening than manipulating.

Keywords

  • campaign
  • political communication
  • voter
  • voting
  • voting behavior
  • us politics

Reviews

'Interest in political campaigns and the role of the media has increased dramatically over the last few years. Political Communication in Direct Democratic Campaigns offers an impressively broad study of the interactions among politicians, the media and citizens. Based on a comprehensive data collection on three direct democratic campaigns in Switzerland, the contributors to this volume offer fascinating new insights on how media and politicians interact and how this interaction affects and is affected by citizens. Given the innovative and comprehensive design of the data collection this book will influence future work on political communcation.'

- Simon Hug, Department of Political Science and International Relations, University of Geneva, Switzerland

Editors and Affiliations

  • Department of Political Science, University of Zurich, Switzerland

    Hanspeter Kriesi

About the editor

LAURENT BERNHARD Post-Doctoral Researcher at the National Center of Competence in Research (NCCR) Switzerland HEINZ BONFADELLI Professor at the Institute for Mass Communication and Media Research, University of Zurich, Switzerland URS DAHINDEN Professor for Communication and Media Science at the University of Applied Sciences in Chur and Senior Lecturer at the University of Zurich, Switzerland THOMAS N. FRIEMEL Senior Teaching and Research Associate at the Institute of Mass Communication and Media Research at the University of Zurich, Switzerland MATTHIAS GERTH Ph.D. Student in Communication Science at the University of Zurich, IPMZ-Institute of Mass Communication and Media Research, Switzerland, and Project Assistant at the NCCR Democracy REGULA HÄNGGLI Senior Research Associate at the NCCR Democracy and a Head Assistant in Comparative Politics at the University of Zurich HANSPETER KRIESI Chair in Comparative Politics at the Department of Political Science of the University of Zurich, Switzerland RINALDO KÜHNE Ph.D. Student at the Institute of Mass Communication and Media Research, University of Zürich, Switzerland JÖRG MATTHES Assistant Professor for Political Communication and Political Behavior at the NCCR Democracy and the Institute of Mass Communication and Media Research, University of Zurich, Switzerland PATRICK RADEMACHER Research Consultant in a Strategy Consulting Firm specialized in the Content Industries CHRISTIAN SCHEMER Post-Doctoral Researcher at the Institute of Mass Communication and Media Research, University of Zürich, Switzerland GABRIELE SIEGERT Professor of Communication Science and Media Economics at the University of Zurich, Switzerland WERNER WIRTH Professor for Communication and Empirical Media Research at the Institute of Mass Communication and Media Research, University of Zürich, Switzerland.

Bibliographic Information

Buying options

eBook
USD 59.99
Price excludes VAT (USA)
  • ISBN: 978-0-230-34321-4
  • Instant PDF download
  • Readable on all devices
  • Own it forever
  • Exclusive offer for individuals only
  • Tax calculation will be finalised during checkout
Softcover Book
USD 74.99
Price excludes VAT (USA)
Hardcover Book
USD 119.99
Price excludes VAT (USA)