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My long-time friend, Roberto Alvarez del Blanco is the ideal person to write this book. He has been skilled at managing his own brand and thus is a good role model. More relevant, he is one of the leading brand strategists and theorists in Europe, indeed in the world. This book should be a worthwhile addition to any library and will give a boost to the personal and professional life for anyone that follows it's teaching. - David Aaker, Emeritus Professor , Haas School of Business, University of California, Berkeley
'If you are looking for a change in your personal or professional life, and/or seeking psychological and economic success in the future - this book is aimed at you.' - Developing Leaders
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Bibliographic Information
Book Title: Personal Brands
Book Subtitle: Manage Your Life with Talent and Turn it into a Unique Experience
Authors: Roberto Álvarez Blanco
DOI: https://doi.org/10.1057/9780230302877
Publisher: Palgrave Macmillan London
eBook Packages: Palgrave Business & Management Collection, Business and Management (R0)
Copyright Information: Palgrave Macmillan, a division of Macmillan Publishers Limited 2010
Hardcover ISBN: 978-0-230-25263-9Published: 27 October 2010
Softcover ISBN: 978-1-349-32226-8Published: 27 October 2010
eBook ISBN: 978-0-230-30287-7Published: 27 October 2010
Edition Number: 1
Number of Pages: XIV, 226
Topics: Business Strategy/Leadership, Marketing, Careers in Business and Mangagement