Overview
Access this book
Tax calculation will be finalised at checkout
Other ways to access
Table of contents (6 chapters)
Keywords
About this book
Reviews
'The Superpromoter is game-changing! I know it's made me re-think my strategy!' - Suhail Khan, Vice President Philips International, Head of Customer Experience and Market Driven Innovation
'On the surface, the concept and actions of a superpromoter seem obvious ' and that's the danger. Vogelaar reminds us we're not hardwired to look for those who are enthusiastic; it's those that criticize that cloud our attention. Therefore, anyone trying to promote anything needs a powerful antidote to counter this fundamental human condition. Vogelaar's book provides it.' - Verne Harnish, Author of Mastering the Rockefeller Habits and CEO of Gazelles
"The superpromotor theory proves to be an effective and efficient tool to better understand the strengths and weaknesses of our brands amongst our most loyal fans. The theory has been fully embraced by our marketeers because of the easiness of implementation and the vibe of energy it provides when talking to our most loyal fans. This theory is a way forward for research and for us!' - Hans Böhm, Marketing Director, Heineken, Netherlands
'The Superpromoter makes a first class addition to the debate on why people do what they do and how marketers and researchers can understand it. Smart, thorough and above all enthusiastic in the way it lays out the case for that ancient sources of human influence - enthusiasmos! Go tell you friends.' - Mark Earls Author of Herd
Authors and Affiliations
About the author
Bibliographic Information
Book Title: The Superpromoter
Book Subtitle: The Power of Enthusiasm
Authors: Rijn Vogelaar
Editors: Peter Wolff
DOI: https://doi.org/10.1057/9780230298132
Publisher: Palgrave Macmillan London
eBook Packages: Palgrave Business & Management Collection, Business and Management (R0)
Copyright Information: Palgrave Macmillan, a division of Macmillan Publishers Limited 2011
Hardcover ISBN: 978-0-230-28509-5Published: 26 November 2010
Softcover ISBN: 978-1-349-33017-1Published: 01 January 2011
eBook ISBN: 978-0-230-29813-2Published: 26 November 2010
Edition Number: 1
Number of Pages: XVI, 222
Topics: Marketing, Customer Relationship Management, Market Research/Competitive Intelligence, Behavioral/Experimental Economics, Sales/Distribution