Sensory Marketing

  • Authors
  • Bertil Hultén
  • Niklas Broweus
  • Marcus van Dijk

Table of contents

  1. Front Matter
    Pages i-xiii
  2. Bertil Hultén, Niklas Broweus, Marcus van Dijk
    Pages 1-23
  3. Bertil Hultén, Niklas Broweus, Marcus van Dijk
    Pages 24-40
  4. Bertil Hultén, Niklas Broweus, Marcus van Dijk
    Pages 41-66
  5. Bertil Hultén, Niklas Broweus, Marcus van Dijk
    Pages 67-86
  6. Bertil Hultén, Niklas Broweus, Marcus van Dijk
    Pages 87-111
  7. Bertil Hultén, Niklas Broweus, Marcus van Dijk
    Pages 112-133
  8. Bertil Hultén, Niklas Broweus, Marcus van Dijk
    Pages 134-154
  9. Bertil Hultén, Niklas Broweus, Marcus van Dijk
    Pages 155-177
  10. Back Matter
    Pages 178-183

About this book

Introduction

The book covers the ongoing shift from mass-marketing and micro-marketing to sensory marketing in terms of the increased individualization in the contemporary society. It shows the importance in reaching the individuals' five senses at a deeper level than traditional marketing theories do.

Keywords

brand dynamics marketing science and technology service

Bibliographic information

  • DOI https://doi.org/10.1057/9780230237049
  • Copyright Information Palgrave Macmillan, a division of Macmillan Publishers Limited 2009
  • Publisher Name Palgrave Macmillan, London
  • eBook Packages Palgrave Business & Management Collection
  • Print ISBN 978-1-349-36649-1
  • Online ISBN 978-0-230-23704-9
  • About this book