Marketing Revealed

Challenging the Myths

  • Willem Burgers

Table of contents

  1. Front Matter
    Pages i-xiv
  2. Willem Burgers
    Pages 1-8
  3. Willem Burgers
    Pages 9-18
  4. Willem Burgers
    Pages 19-30
  5. Willem Burgers
    Pages 31-42
  6. Willem Burgers
    Pages 43-48
  7. Willem Burgers
    Pages 49-62
  8. Willem Burgers
    Pages 63-71
  9. Willem Burgers
    Pages 73-79
  10. Willem Burgers
    Pages 81-87
  11. Willem Burgers
    Pages 89-100
  12. Willem Burgers
    Pages 101-106
  13. Willem Burgers
    Pages 107-113
  14. Willem Burgers
    Pages 115-124
  15. Willem Burgers
    Pages 125-136
  16. Willem Burgers
    Pages 137-149
  17. Willem Burgers
    Pages 151-157
  18. Willem Burgers
    Pages 159-163
  19. Willem Burgers
    Pages 165-174
  20. Willem Burgers
    Pages 175-187

About this book

Introduction

This book presents new ideas and tools across a wide range of marketing activities, from product and market selection and definition, to pricing, promotion and distribution. All companies and managers can apply the practical advice in this fundamental text. You'll be surprised at how this book can help change the way you sell your products.

Keywords

Advertising brand Distribution market segmentation marketing pricing Promotion

Authors and affiliations

  • Willem Burgers
    • 1
  1. 1.China Europe International Business SchoolShanghaiChina

Bibliographic information

  • DOI https://doi.org/10.1057/9780230230873
  • Copyright Information Palgrave Macmillan, a division of Macmillan Publishers Limited 2008
  • Publisher Name Palgrave Macmillan, London
  • eBook Packages Palgrave Business & Management Collection
  • Print ISBN 978-1-349-35891-5
  • Online ISBN 978-0-230-23087-3
  • About this book