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  • © 2018

Grand Designs

Consumer Markets and Home-Making

Palgrave Macmillan
  • Constitutes the first academic book on the long-running hit series Grand Designs

  • Explores the material and symbolic meaning of the program in everyday life

  • Responds to enduring popular and academic interest in home-making, consumer lifestyle and transformation

  • Taps into current social trends in consumption and connects them with established television studies research, as well as literature on ethical, thrift, and sustainable practices across cultural studies, anthropology and sociology

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  • ISBN: 978-1-137-57898-3
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  • Own it forever
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Hardcover Book USD 60.00
Price excludes VAT (USA)

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Table of contents (7 chapters)

  1. Front Matter

    Pages i-xiii
  2. Introduction

    • Aneta Podkalicka, Esther Milne, Jenny Kennedy
    Pages 1-30
  3. Production: Visual Style, Narrative Structure and the Viewer Renovator

    • Aneta Podkalicka, Esther Milne, Jenny Kennedy
    Pages 31-50
  4. Home: Ideas of Home and the Work of Home-Making

    • Aneta Podkalicka, Esther Milne, Jenny Kennedy
    Pages 51-69
  5. Consumption: The Ethical and the Extravagant

    • Aneta Podkalicka, Esther Milne, Jenny Kennedy
    Pages 71-85
  6. Innovation: From Represented Novelty to Transformation in Practice

    • Aneta Podkalicka, Esther Milne, Jenny Kennedy
    Pages 87-105
  7. Markets: Creating Value in Media Industries and Consumption Cultures

    • Aneta Podkalicka, Esther Milne, Jenny Kennedy
    Pages 107-132
  8. Conclusions

    • Aneta Podkalicka, Esther Milne, Jenny Kennedy
    Pages 133-142
  9. Back Matter

    Pages 143-177

About this book

This is the first academic book to examine the long running hit series Grand Designs, which occupies a significant place in the popular imagination internationally. 

The authors apply an empirically grounded, critical perspective to the study of television to reveal how people use the program in their everyday lives. The emphasis on everyday uses and meanings combines creatively with understanding the program theoretically, textually and in terms of its production structures. This position challenges framings of the popular lifestyle and factual television genre that has been dominated by a neoliberal or governmentality perspective for many years. 

Presented by British designer and writer, Kevin McCloud, Grand Designs follows the progress of home owners as they embark on design, renovation and building projects at almost always dizzying scales of endeavour. Understanding the program as both a text to analyse and a site of material impact, the book draws on interviews with production members, home renovators, building practitioners and audiences, as well as references to associated media formats to provide contextual depth to the analysis. The authors argue that, as a cultural object, the program is both shaped by and enacts social discourses of home-making, design value and taste. Navigating public, commercial and promotional logics, Grand Designs sparks new forms of cultural production and consumer markets. 

Keywords

  • Sustainabiliy
  • media
  • communication
  • home
  • building
  • renovation
  • architecture
  • innovation

Reviews

“Few lifestyle programmes achieve the popularity and longevity of Grand Designs, so why has it received such little critical attention? Thankfully, Podkalicka, Milne and Kennedy offer this book as a serious redress. They deliver us a rare treat in rich analysis of the culture of production and consumption of a programme which has thrived precisely because it speaks to the heart of contemporary anxieties about the self’s right to ‘have it all’ amid global insecurities. Read this book to understand how television navigates, shapes and tests our cultural fears.” (Helen Wood, Professor of Media and Communication, University of Leicester, UK. Editor, European Journal of Cultural Studies)

Authors and Affiliations

  • School of Media, Film and Journalism, Monash University, Melbourne, Australia

    Aneta Podkalicka

  • Department of Media and Communication, Swinburne University of Technology, Melbourne, Australia

    Esther Milne

  • School of Media and Communication, RMIT, Melbourne, Australia

    Jenny Kennedy

About the authors

Aneta Podkalicka is a researcher and lecturer in Communications and Media Studies at Monash University, Australia. 

Esther Milne is Associate Professor of Media and Communication at Swinburne University, Australia.

Jenny Kennedy is a postdoctoral research fellow in Media and Communications at RMIT University, Australia.


Bibliographic Information

Buying options

eBook USD 44.99
Price excludes VAT (USA)
  • ISBN: 978-1-137-57898-3
  • Instant PDF download
  • Readable on all devices
  • Own it forever
  • Exclusive offer for individuals only
  • Tax calculation will be finalised during checkout
Hardcover Book USD 60.00
Price excludes VAT (USA)