© 2017

Political Advertising in the 2014 European Parliament Elections

  • Christina Holtz-Bacha
  • Edoardo Novelli
  • Kevin Rafter


  • Evaluates political advertising across the EU using empirical data

  • Offers an important assessment of the similarities and differences in the posters and broadcasts used to win public support in the 2014 campaign

  • Looks at the the place of posters and videos during the campaign


Table of contents

  1. Front Matter
    Pages i-xii
  2. Christina Holtz-Bacha, Edoardo Novelli, Kevin Rafter
    Pages 1-15
  3. Kevin Rafter
    Pages 17-25
  4. Christina Holtz-Bacha
    Pages 27-37
  5. Francisco Seoane Pérez
    Pages 39-56
  6. Edoardo Novelli, Kevin Rafter, Claudia Alvares, Iolanda Veríssimo, Stamatis Poulakidakos, Anastasia Veneti et al.
    Pages 57-80
  7. Lilia Raycheva, Andrius Šuminas
    Pages 81-96
  8. Dominic Wring, Christiane Grill, Norbert Merkovity, David Deacon
    Pages 97-117
  9. Valentina Marinescu, Ewa Nowak-Teter, Silvia Branea, Bianca Fox, Norbert Merkovity, Zsuzsanna Mihályffy et al.
    Pages 135-151
  10. Alexandre Borrell, Jamil Dakhlia, Christina Holtz-Bacha
    Pages 169-189
  11. Tom Carlson, Bengt Johansson, Orla Vigsø
    Pages 191-214
  12. Back Matter
    Pages 215-243

About this book


This timely publication offers a fresh scholarly assessment of political advertising across the EU, as well as an insight into differing political and regulatory systems related to political advertising in the individual member states. With a detailed focus on the images and communication styles that characterised the 2014 European Parliament election campaign, this edited collection evaluates political advertising across the EU using empirical data to compare and contrast styles and approaches in different members. This work allows the authors to offer an important evaluation of the similarities and differences in the posters and broadcasts used to win public support in the 2014 campaign at the time of the great European recession and financial crisis, specifically looking at the place of posters and video commercials. This book will appeal to researchers and students of political communication, political science, history, European studies as well as candidates and campaign workers who want a more comprehensive understanding of the representation of Europe in political adverts at the 2014 elections.


democracy advertising elections Europe European Parliament parliament political science politics posters broadcasts EU voting political party

Editors and affiliations

  • Christina Holtz-Bacha
    • 1
  • Edoardo Novelli
    • 2
  • Kevin Rafter
    • 3
  1. 1.Universität Erlangen-Nürnberg NürnbergGermany
  2. 2.Università Roma Tre RomaItaly
  3. 3.School of CommunicationsDublin City University DublinIreland

About the editors

Christina Holtz-Bacha is Professor of Communication at Friedrich-Alexander Universität Erlangen-Nürnberg, Germany. 

Edoardo Novelli is Associate Professor at the University of Roma Tre, Italy.

Kevin Rafter is Professor of Political Communication at Dublin City University, Ireland.

Bibliographic information